In the shoes of a Champion

A new major challenge demands new powerful tools. And for?Tadej Poga?ar's inaugural assault on the?Giro d'Italia, he will be backed by the efficiency and elegance of the brand-new?POGI’S, DMT's latest top-of-the-line cycling shoes. With a refreshed look that's even more performance-driven and futuristic, these shoes are geared towards one shared objective: claiming the Maglia Rosa.

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Innovation, technology, and DMT's trademark craftsmanship converge in Tadej's new "wings," featuring a?Super Light carbon sole, an integrated?AeroSafe pocketfor secure and compact lace storage, and a breathable?AeroFlex?upper that, thanks to DMT's exclusive knit technology, offers an optimal blend of aerodynamics and durability. Additionally, the shoe boasts the?Flex Fit collar?for elasticity, integrated?3D channels, and lace-retaining pulleys that ensure enhanced foot support and stability during pedaling.

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Noteworthy is the?Ice-Key technology, pioneered by DMT as the first global cycling shoe provider to implement it, enabling immediate identification in case of a fall or accident, complete with personal and clinical data.

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"In recent weeks, I've been testing my new DMT POGI’S during training sessions and I can't wait to showcase them to the world during the upcoming Giro d’Italia,"?said?Tadej Poga?ar.?"The feedback and sensations in recent days have been very positive, and now that all the details are finalized, I'm ready for the Giro!”.

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The Slovenian from?UAE Team Emirates?has started the season in top form, winning the?Strade Bianche?with a stunning 90km solo ride, landing on the podium at Milano-Sanremo, and then dominating the?Volta a Catalunya?with an overall victory and four stage wins. His latest triumph came just days ago: a solo ride that secured his second?Liege-Bastogne-Liege?victory. After winning the Tour de France twice, in 2020 and 2021, Poga?ar now has his sights set on one of the few races missing from his palmarès, the Corsa Rosa, which he will attempt in his debut appearance.

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"We are joyfully and enthusiastically accompanying Tadej Poga?ar on this new career objective he has set for himself,"?explained?Nicola Minali, DMT's R&D specialist.?"The POGI’S shoes are the result of ongoing discussions and consultations with various professional athletes who wear DMT, including Tadej. Our goal is to ensure superior performance and unparalleled comfort on the road, and the new pulley closure system we've incorporated serves just that purpose, along with many other details. We're excited to introduce a shoe to the market that exceeds every expectation, combining technology and design. Now we just have to enjoy Tadej's feats at the Giro."