If the shoe fits...
Felicity PR: Inspiring Communications
We help wellbeing brands market well. Our virtual business model enables clients to invest in brains, not bricks.
What is something you do, just because it’s the way you’ve always done it??
When was the last time you sat back to question if there’s a better way to do it?
If you’re like me, you find it hard to even identify something that falls into this category. But what if identifying this “something” may actually present a big opportunity for you, personally, professionally, or both?
For me, the example that stands out is from back when I started Felicity more than 10 years ago. I recall regretting that I hadn’t saved examples of things like contracts and proposals from my previous gigs, so I could use these as a starting point when setting up my company.
Then, I had one of those lightbulb moments: It dawned on me that this was my chance to question whether the ways things had always been done were actually the best ways to do things.
Are billable hours really the best way to agree on scope of work??
Why not work when and where it works for our clients and our team rather than stick with the 9-to-5?
Reflecting back now, I feel like Felicity wouldn’t be what it is today had I stuck with the status quo.
The pandemic has forced our collective hand into rethinking the intersection of work and life, and so much else. We need to keep an eye out and an open mind to find other opportunities to identify problems that may be lurking under the surface until we stop to notice them.
This is what Lululemon did in launching their first shoe designed specifically for women. In this edition of Marketwell, we’ll share with you their story, and look at how some brands are choosing to embrace mental wellbeing, for better or for worse. Finally, we’ve got some standout examples of content marketing: from tunes to toonies to travel.
Happy trails.
Wellbeing from around the web
Campaign Trail: Lululemon's poetic ode to women's feet
Did you know that women’s running shoes are really men’s shoes, tweaked for women’s feet? We didn’t either. But Lululemon did. They launched their women-specific athletic shoes on International Women’s Day. We love the route they took to create the product, set up the problem, and sell in the solution.?Watch their ad and find out why this is such a strong marketing move.
Image:?Lululemon
领英推荐
From GM to Powerade, brands pitch mental health
Major brands of all kinds are making mental health a focus, both in their product and service offerings and in their marketing. The efforts range from public service ads about dealing with your stress before driving from GM, to actually offering mental health support via free video therapy at Kimpton Hotels.?Want to walk the fine line between helping and looking patronizing? Read our take.
Image:?Powerade
Content Connection
Highlighting brilliant branded content?
Feeling inspired??Share MarketWell?with fellow wellbeing marketers and we’ll make a donation?to the?Canadian Mental Health Association?(CMHA).
As the nationwide leader and champion for mental health, CMHA facilitates access to the resources people require to maintain and improve mental health. The work they are doing is even more important now, than ever.
To your wellbeing,?
Amy Laski
Founder and President
Felicity [Inspiring Communications]