The Shocking Truth About Networking – Why Most People Fail at Networking Events

You’ve been there before. You walk into a networking event, scan the room, and feel excitement and anxiety. You came prepared with your business cards, a rehearsed introduction, and the goal of making valuable connections. Yet, by the end of the event, you leave with a stack of cards but no genuine relationships.

So, what went wrong? Why do so many people fail at networking events?

The Harsh Reality: Networking Isn't Just About Talking

Most people approach networking with the wrong mindset. They believe it’s about pitching themselves, collecting contacts, and hoping opportunities fall into their laps. The shocking truth? Networking isn’t about you—it’s about THEM.

Successful networking is about making genuine connections. People do business with those they know, like, and trust—not with the person who gave the best elevator pitch and then disappeared.

Why Most People Fail at Networking Events

1. They Focus on Selling, Not Serving

Nobody enjoys being sold to. The best networkers approach conversations with curiosity, asking insightful questions like: ?? What’s your biggest challenge right now? ?? What inspired you to get into your field? ?? Who is your ideal client, and how can I help?

Shifting from a sales mindset to a service mindset builds relationships that lead to real opportunities.

2. They Talk Too Much and Listen Too Little

Have you ever met someone who dominates the conversation, barely letting you get a word in? That’s a surefire way to turn people off. The best networkers listen more than they speak. They make the other person feel heard and valued, creating a memorable interaction.

3. They Don’t Follow Up

Networking doesn’t end when the event is over. If you’re not following up, you’re missing out. A simple message like:

"Hey [Name], it was great connecting at [Event Name]. I enjoyed our conversation about [Topic]. Let’s stay in touch—I would love to grab a virtual coffee sometime!"

This small step can turn a brief introduction into a long-term connection.

4. They Fail to Craft a Memorable Elevator Pitch

Your elevator pitch is your first impression—it must be clear, engaging, and spark curiosity. Most people either ramble or sound robotic. Instead, aim for a pitch that tells a compelling story and highlights the value you bring.

The ‘Before and After’ of Effective Networking

? Ineffective Networking: You walk into a room, shake hands, hand out business cards, and hope someone calls you. ? Effective Networking: You enter a room with a plan, ask great questions, build genuine relationships, and follow up with value.

The Secret to Excelling at Networking Events

If you’re serious about turning networking events into real opportunities, you must master making authentic connections, communicating your value, and following up effectively.

That’s exactly what I cover in my book, Unlocking ?? Opportunities: The Ultimate Guide To Excelling At Networking Events And Crafting The Perfect Elevator Pitch.

?? Grab your autographed copy today before they’re gone! ? https://square.link/u/qDiGx8ow

?? Plus, drop a comment below with your biggest networking challenge—I’ll share my best tip!