Shipping Smarter: Learnings from Europe’s Biggest Logistics Challenges & Wins

Deliveries are the lifeline of e-commerce, but when things go wrong, the impact is real -missed deliveries, peak season pressure, and rising issue ratios all threaten efficiency and customer trust.

The good news is that logistics never stops evolving. With smarter tracking, AI-powered optimization, and flexible delivery solutions, brands can turn challenges into opportunities.

Let’s explore the latest trends shaping European logistics this week!

1. Missed Deliveries: A Silent Revenue Killer

Missed deliveries aren't just a minor inconvenience - they have a real impact on your business. In Q4 2024, first-attempt delivery success in Europe fell to 85.74%.

This translates to:

?? Increased customer service inquiries: "Where is my order?" is a question no one wants to hear on repeat.

?? Lost revenue: Failed deliveries can lead to higher return rates and decreased customer lifetime value.

?? Damaged brand reputation: Consistently failing to deliver on promises can erode customer trust.

Missed deliveries are a pain, but they don't have to be a killer.

Here's the cheat sheet to dodging those delivery disasters:

? Real-time tracking: Give customers the power to see where their package is, every step of the way.

? Flexible delivery: Let customers choose how and when they get their goods.

? Branded tracking, surprise perks: Make delivery an experience, not just a drop-off.

Read our full article to address the delivery challenges in Europe!

2. BFCM 2024: Europe's deliveries defied the odds

Parcel volume skyrocketed 93.7%, but transit times barely changed.

Carriers were ready. But how?

? They upgraded warehouses.

? They optimized routes.

? They automated systems.

AI predicted demand. Resources were allocated. Fulfillment was streamlined.

Want that kind of logistics power?

?? Track everything, predict disruptions.

?? Optimize shipping strategy with AI-powered answers

?? Compare carriers, make the best choices.

Don't let peak season slow you down. Read our full article to unlock Europe's BFCM secrets!

3. Top 5 Busiest Domestic Trade Lanes in Europe

Fast but flawed? Italy leads the pack with a 98.44% on-time ratio - the best among Europe’s top 5 busiest domestic trade lanes ????

But here’s the catch:

? Italy has the highest issue ratio (9.76%).

? And most problems came from recipients (7.76%).

Missed deliveries, incorrect addresses, or customers just ghosting their parcels?

Time to act:

? Set clear delivery expectations.

? Offer flexibility - pickup points, time slots, anything that works.

? Resolve issues fast. Happy customers stay.

Fastest doesn’t always mean smoothest.

Read our full article to overcome the rising delivery challenges in Europe!

?? European Logistics: This Week's Highlights ??

?? A.P. Moller - Maersk and Castlery partner for optimized global shipping.

?? C.H. Robinson introduces instant payments for carriers.

?? Kuehne+Nagel and Acer decarbonize sea shipments with biofuel.

?? GLS connects the US and Europe with an integrated network.

?? DHL and Scania Group pilot an electric truck with extended range.

Innovation and sustainability are driving the future of logistics. Read the full article here.