Shining the spotlight: Brand awareness promotions that can keep on giving

Hi there,

Jamie here.

Promotions are often thought of as quick wins, or flash in the pan discounts to drive short term sales.

The reality couldn't be further from the truth. The right promotion can play a key role in your long-term brand awareness strategy. Here are a few ways a promotion can shine the spotlight on your brand.

• Enhance Brand Recognition: Successful promotions can result in your brand becoming a household name.
• Foster Interaction: They create avenues for meaningful engagement with your audience.
• Expand Customer Base: With the right promotion, you can attract more consumers to your brand.
• Strengthen Loyalty: Memorable promotions contribute to building brand loyalty, which can lead to sustained customer relationships.

But what types of promotions are best for brand awareness building? I’ve listed my top three:

Competitions

Nothing quite grabs attention like the chance to win something. Competitions are fantastic for creating a buzz around product launches. They’re perfect for driving engagement, increasing brand awareness, and gathering valuable customer insights.

Sweepstakes

Sweepstakes are very simple, but they can be very effective when you need to grow your customer database, drive social media engagement, or simply create a buzz around your brand. This simplicity can morph into high entry rates and expansive reach as entrants often share their participation with friends and family.

Instant Win

Think scratch cards, spin-the-wheel, or digital games. Instant win promotions create a sense of urgency and excitement. The best bit? They are pretty versatile too. With the rise of digital platforms, they can be an exciting addition to your online campaigns.

These promotions can shine a spotlight on your brand. But if you can curate memorable, customer-friendly interactions that truly resonate, this brand awareness can translate into a longer-term relationship.

Check out our blog post on how your brand can amplify its reach with brand awareness promotions: Amplify Your Reach with Impactful Brand Awareness Promotions | Promotion Playbook Series Part 1 (benamic.com)

Until next time,

Jamie.