Shifting from SEO to Discovery Engine Optimization
Discovery Engine Optimization is "proactive publishing and/or outreach to be discovered by your audience on their preferred platform." People want to be entertained (TikTok) or presented with answers with less work involved (ChatGPT); what's the next discovery engine?
In my world, no one really searches for us like they would for a consumer product or store. It's a reality of B2B sales.
For us, outreach is the cornerstone of building trust and getting noticed.
But now with a major shift in search happening thanks to conversational AI such as ChatGPT, more companies will need to rethink how they get noticed. It has now become obvious that traditional SEO is changing fast.
It's becoming a world where no one really wants to search but they still want answers.
A world where influencers build trust and help you discover things online.
A world where an answer is presented to you, instead of clicking on links and ads. And that answer is not branded (or vetted...yet).
Content marketing is more important than ever, becoming top-of-mind through multiple channels and strategies.
How are you shifting your SEO or marketing strategy to Discovery Engine Optimization?
Audience-first content - Health Tech and Cybersecurity: rikin.contently.com
2 年"Outreach is the cornerstone of building trust and getting noticed". I'm only getting started on this in my career so looking forward to seeing how this works for me. I got a hell of a journey ahead.
Branding that CONVERTS ? Get a 1-click visual identity for your personal brand
2 年How would you define Discovery EO, Sue Varty? And yes, agree! SEO marketers be warned.
Real people, real voices. Human writing by subscription.
2 年cc, Amanda Spencer, Anne McKee