Shifting Consumer Behavior

How did the COVID-19 pandemic affect consumer behavior? Are they temporary or here to stay?

?As one may predict, lockdowns and restrictions resulted in many professions and institutions turning online. One sector that got affected most by this transition was the shopping industry. Online shopping is not new; we all have probably used it even before the pandemic. But what was a choice before became a necessity.?

Studies show that consumer behavior shifted parallel to this new necessity. Many consumers stated that they enjoy the world of online shopping and feel more comfortable with the opportunities it creates. Of course, it is not all about online shopping.??

?Omnichannel plays a huge role in consumer behavior. In short, omnichannel behavior refers to the use of both physical and digital channels combined with the delivery of seamless shopping experiences. Therefore, consumers' purchasing behavior gets inspired by many different channels. Consumers view different channels as different ways to access the same information and products, not as separate services. And as consumers get used to utilizing multiple channels effectively throughout their buying process, companies need to find more diverse ways to interact with their customers.

?As a result of the developments in technology, the expectations of consumers from online shopping increased. To keep up with this demand, retailers need to create platforms that can provide customers with what they want, when they want it.

?With the ongoing effects of COVID-19, it's clear that marketplaces are winning the race of e-commerce. Marketplaces can give the best consumer experience by providing three key concepts and pairing them with the correct strategies. These key concepts include lightning-fast delivery, easy returns, and availability. All of these changes tell us that we need to reinterpret our customers. We no longer face physical customers whom we try to get to like our products. For this reason, we should determine our target audiences accordingly.

Change in consumer behavior towards increased use of digital services throughout the buying process drives retailers to rethink their services. This is why live shopping platforms like ours provide a unique opportunity for brands to enhance their appeal to customers and create even more meaningful and long-lasting relationships! Live shopping can help retailers increase engagement, reach new audiences, drive sales, and more.?

?The uniqueness of live shopping comes from transforming how we shop by providing a new personal experience, which was previously missing from e-commerce.?

?What’s most exciting is the possibility that today's live shopping experience is just the beginning. Join Vidoven to explore the new way of shopping!