Shifting Consumer Behavior, Economic Uncertainty, and AI Adoption
Affordability still leads the way, but generational differences are clear—younger shoppers value more than just price. Meanwhile, AI is enhancing 75% of users' shopping experiences. Explore First Insight's findings behind the shifting landscape of consumer behavior, economic uncertainty, and AI adoption.
This Week's Retail Rundown:
INDUSTRY NEWS | WHAT WE'RE READING
From Gen Z to Gen Alpha, How Retail Is Positioning Itself for Tomorrow's Customer
In addition to AI, NRF 2025 highlighted how retailers can engage Gen Z and Gen Alpha through influencers, digital-physical integration, and personalized experiences, emphasizing authenticity and sustainability to meet evolving consumer expectations.
Consumer Spending Forecast to Grow 3.1% This Year
Retailers are set to embrace generative AI in 2025, focusing on efficiency, personalization, and convenience to meet evolving consumer demands.
Private Label Sales Hit Record in 2024
Private label sales rose in 2024, fueled by new launches from major retailers like Walmart, Amazon, and Kroger.
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RETAIL Q&A | INDUSTRY QUESTION OF THE WEEK
INSIGHTS IN ACTION | COAT CHECK: USING DATA TO DETERMINE CUSTOMER PREFERENCES
A vertically integrated athletic apparel and footwear retailer used First Insight’s platform to gauge interest in a new product offering - branded men's and women's outdoor jackets.
The Goal: Determine customer preferences for men’s and women’s jackets by testing the impact of branded versus unbranded insulation materials on perceived value and price sensitivity.
The Result: Insight results revealed that branded jackets received higher value scores, with customers willing to pay a premium price. This insight enabled the retailer to maintain higher pricing and use the findings as a sales tool.
About First Insight ??
First Insight is the global leader in Voice of the Customer retail solutions, transforming business decision-making through actionable consumer insights and AI. Our platform enables retailers and brands to boost revenues and profitability by informing strategic decisions with consumer data and removing guesswork. Trusted by hundreds of leading retailers, vertically integrated brands, mass merchants, and wholesalers, First Insight leads in optimizing strategy, product, pricing, and marketing decisions.
Visit www.firstinsight.com to learn more, or if you're interested in harnessing the power of First Insight's Retail Decision Platform for your business, let's talk!