A Shift in Tactics

Sometimes, something you did just flat out does not work. Then what?? You have to cut your losses and change your tactics.? The strategy did not work, so the first thing to do is to look at what did not work and consider that as a data point to design something that does work.? Failure reaches wonderful lessons when we are ready to learn and not get stuck on the idea of failure.? It’s just another moment in the flow of life, so picking up and going on is the answer, here.

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I have a client who told me when we first talked that he had spent $80,000 in marketing consultations that resulted in ZERO leads.? I was stunned by that, and I was also happy to know that I can do a lot better than that for him!

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This gentleman is a great talker and he has written a bunch of very knowledgeable articles on his favorite topic.? When I heard his presentation in a group, I reached out to him and asked him if he wanted to put his obviously vast knowledge into a book.

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Fast forward, we are working together on a multi-volume series on the topic of commercial real estate investing.? By putting his encyclopedic knowledge into a literal encyclopedia, he will establish his reputation at the top of his field, which is well earned.? He will be on stages and in groups where people who understand what he can do will hire him.

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It makes me very happy when I can turn something around for a person.? Instead of beating yourself up when things don’t go the way you had hoped, consider changing your tactics. But first, look at your strategy.

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Where are your prospects? How will you connect with them and establish your expertise? What results do you provide? On these three questions all effective messages are built. Strategies that are based on the answers to these questions, deeply examined, will yield successful marketing.? Reach out to me and let’s see what your answers are.