The Shift | October 2024

Hello and welcome to The Shift, Blink’s (now monthly!) newsletter for frontline employee experience champions. In this issue, we explore:

• The 7 bad habits of internal comms — and how to break them
• Solving the (working) parent trap in your organization
• How to approach migration as an opportunity for innovation
• Workday Rising takeaways: Improving the frontline experience

INTERNAL COMMUNICATIONS

Breaking bad communication habits

Is your organization guilty of these bad internal communication habits?

Missed messages and channel confusion. Content irrelevancy and inconsistency. It’s easy to fall into common traps of internal comms — and these can have a devastating impact on the employee experience. Poor communication has the power to disengage employees, derail collaboration, and hinder organizational success.

But with the right tools, technologies, and tweaks, internal comms teams can put these old patterns behind them to improve employee communications and engagement.

Dive into the 7 bad habits of internal comms and learn how to break these habits for good — and prevent them from forming again.

EMPLOYEE EXPERIENCE

The power of supporting working parents

Pop quiz: Are your working parents set up for success?

Class is back in session for many students across the globe, and for working parents — who make up nearly half of the workforce — the challenge of balancing work and life just became a lot more difficult.

More than ever before, organizations have a moral imperative to support and engage their working parents.

From building a parent-centric resource hub to fostering parent-to-parent social networking, internal comms teams can play a critical role in easing the burden and creating a workplace culture where parent employees feel supported and valued.

Discover 5 internal comms strategies to support parents during this time of transition — and all year long.

WORKPLACE TECHNOLOGY

Making the most of a platform migration

In the face of a technology transition — like those who need to migrate off of Workplace from Meta — many organizations are looking for a new platform that will help them keep business as usual.

But what if this is an opportunity to achieve business as better?

A great alternative doesn’t just ensure business continuity — it also empowers your teams, streamlines communication, and can help take your internal communications strategy from good to great.

Explore the 3 ways to raise your internal comms game as part of your migration strategy.

HR LEADERSHIP

Building a better frontline experience

AI and automation are transforming office work — but what about the frontline?

In today’s rapidly evolving work environment, the need to prioritize employee experience for all workers is more pressing than ever.

Yet despite all the attention paid to desk-based employees, there remains a significant gap in how organizations support their frontline workers. 8 in 10 frontline workers feel disconnected from their organization — and as a result, half of them plan to leave their job in the next 3-6 months.

Discover 5 key takeaways from Workday Rising for HR and internal comms leaders to close the experience gap at their organization.

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