The Shift in Meta Advertising ??

Facebook ads aren’t what they used to be, and that’s a good thing.

One of last year's featured guests on The Bitesized podcast and brilliant paid media strategist, Jon Loomer , highlighted the significant shift in how Meta (formerly Facebook) ads work. Gone are the days of micro-targeting and manually pulling countless levers. Now, it’s all about letting the algorithm do the heavy lifting.

Here’s how to optimize your Meta campaigns in 2024:

• Trust the Algorithm: Meta’s AI can now find your audience for you, optimizing for the best results based on your campaign goals. Lean into it.
• Focus on Your Ad Content: Your ad is now your targeting. Create content that speaks directly to your audience. If it resonates, the algorithm will ensure it reaches the right people.
• Verify, Don’t Just Trust: While the algorithm does a lot, keep an eye on your metrics. If something seems too good to be true, it probably is. Use UTM parameters and track conversions closely.

TL;DR: Embrace the new era of Meta advertising by trusting the AI, focusing on compelling content, and verifying your results. Let the algorithm work for you.

?? Watch the full episode here with Jon's insights and follow his latest and greatest updates on Meta campaigns at www.jonloomer.com .