The Shift from "Fishbowl" Offices: Rethinking Flexible Workspace Design and Marketing

In the world of flexible workspaces, a new buzzword has emerged: "fishbowl." This term has become shorthand for office setups reminiscent of early WeWork days—row after row of glass-walled offices with 2/3 frosted panels, creating a maze of glass boxes. The downsides of these "fishbowls" became painfully apparent. Lack of privacy or soundproofing are major issues, not to mention that in a post-COVID world, HVAC systems struggle to filter and circulate air effectively.

However, operators are shifting away from this design as the workplace landscape evolves. The trend is moving toward more varied environments that cater to specific needs—private offices with traditional walls, open desk areas, cozy lounges, soundproof phone booths, small meeting rooms, or larger event spaces. Instead of standardizing around one setup, operators create multi-dimensional spaces that offer flexibility within the flexible office model.

If you're managing a "fishbowl" set up in your portfolio, don’t count it out just yet. Here are some strategies to reposition these spaces:

1. Rethink Marketing Language: Highlight the features that bring value. For instance, emphasize abundant natural light, visibility, and the energy created by a vibrant workspace. These qualities can resonate with clients who value transparency and a high-energy environment.
2. Enhance HVAC and Air Quality: With increased health awareness, upgrades to HVAC and air purification systems can turn these spaces into attractive options. Market these improvements as proactive steps in safeguarding tenant health, especially in the wake of recent health-focused workspace trends.
3. Use Design Tweaks for Visual Privacy: Adding semi-transparent curtains, interior plants, or acoustic panels can create visual interest while offering more privacy. These updates can soften the “fishbowl” aesthetic, making spaces feel more welcoming and customizable.
4. Embrace the Shift to Multi-Functional Spaces: Recognize the trend toward diverse work settings by incorporating or partnering with nearby lounges, cafes, or meeting rooms. This approach can expand your offerings without the need for structural overhauls.
5. Upgrade the Tech: Many of these offices installed physical keys, but technology has evolved since the heydays of coworking growth in 2016. Landlords are implementing platforms like Proximity to connect bookings, payments, visitor management, WiFi, and access control to rent out these spaces more efficiently on a fractional basis.

Instead of merely contrasting with other "fishbowl" locations, focus on what makes your space unique and adaptable. Highlight your investment in air quality, varied work environments, and thoughtful, user-centered design. Operators such as Piloto 151 in Puerto Rico have begun designing different product offerings to meet clients' diverse space needs. Addressing the common pain points associated with the fishbowl model and offering tailored solutions attract clients looking for more than just another glass box.