The Shift from Copy to Calling

The Shift from Copy to Calling

For most of my life, I’ve been a storyteller. Ghostwriting, copywriting, content strategy—I’ve built my career on crafting messages that amplify voices, shape brands, and drive business.

I’ve been the unseen force behind bestselling books, viral articles, and speeches that moved rooms to action. And for a long time, that work felt like enough.

But...

Something's changed.

Maybe it was the battle scars I’ve collected over the years—the personal struggles I kept locked behind professionalism.

Maybe it was the realization that no matter how many executives I helped build their brands, I was still avoiding the work I truly needed to do.

Or...

Maybe it was because, at my lowest, I learned firsthand how dangerous silence can be.

I’m not just a writer anymore...

I’m an advocate.

The Men Who Are Drowning

I’ve spent decades conversing with men drowning in their own lives. Some are struggling silently, smiling in boardrooms while their personal lives burn behind the scenes. Others have already lost everything—their marriages, their businesses, their sense of worth—and are standing on the edge, unsure if they should fight or just fall.

I know these men because I was one of them.

The truth...

Most men aren’t taught how to navigate their own pain. We’re trained to perform, to push through, to avoid vulnerability at all costs.

And...

When the weight becomes too much? We implode. In anger, addiction, avoidance—whatever numbs the ache for just a little while longer.

But...

Ignoring the problem doesn’t erase it. It makes it worse.

That’s why my work is shifting. I’m still a storyteller, but now I’m telling a different kind of story, the one about the battle men are fighting and the path they need to take to win.


For the Women Who Encounter These Men

This isn’t just about men. It’s about the people who love them, work with them, and try to understand them.

If you’ve ever watched a man you care about shut down, lash out, or withdraw into himself, you’ve likely felt frustration, confusion, or even helplessness.

You may have asked...

Why won’t he just talk to me?

Why does he act like nothing is wrong when everything is?

It’s not that he doesn’t want to talk.

It’s that he doesn’t know how.

Most men aren’t given the tools to process pain in a healthy way. They weren’t raised in environments where vulnerability was safe. They weren’t shown what healthy emotional expression looks like.

So...

They default to what they know—silence, anger, or distraction.

That doesn’t excuse the damage that can be done in relationships, families, or workplaces.

But...

It does explain it. And understanding is the first step toward change.

The Next Chapter

So here’s where I stand now:

I’m still writing, but my mission is bigger. I’m advocating for the men who don’t have the words to explain what they’re going through.

I’m challenging the cycles that keep them trapped in patterns of self-destruction.

And...

I’m inviting the people in their lives to see them differently — not as problems to be solved, but as individuals in desperate need of healing.

This shift isn’t about abandoning my past work, it’s about expanding it.

Because...

The most powerful story I can help write is the one that leads a man back to himself.

My Perspective

We all have moments when life forces us to re-evaluate our purpose. For me, this is that moment.

I’m no longer just helping people tell their stories.

I’m helping them rewrite them.

For the men who are silently struggling, for the women who want to understand, and for anyone who believes transformation is possible... I’m here.

And...

I’m just getting started.


PS.... What is YOUR calling?

——

Hi! I'm Steven. My mission is to Inspire belief, build relationships, and better the world...

Will you join me?

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Gloria Vanderhorst, Ph.D.

Psychologist, Writer, & Podcaster | Transforming Lives Through Therapy, Stories, and Conversations

3 周

Steven, I have followed your work and admired your work. The Extreme Leadership experience was a life changing experience for me. The men that you work with will benefit from my new book. Please get a copy of my new book.?Find it on Amazon, of course! Read, Reflect, Respond, - the 3 R's of Growth and Change You will love it! Gloria Vanderhorst

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