The Shift | February 2025

The Shift | February 2025

Welcome back to The Shift, Blink’s monthly newsletter to help leaders power better employee experiences for all. In this issue, learn more about:

  • Killer comms for killer intranets
  • The 7 must-have internal comms metrics
  • How AI is changing the intranet game
  • 5 red flags your internal comms platform is holding you back
  • The “hotelification” of the modern workplace
  • Blink tops the pack (again) in 2025 ClearBox report


INTERNAL COMMUNICATIONS

Creating a better internal comms experience

In our latest podcast episode, we're diving into what makes internal communication truly effective.

From getting leadership buy-in to sparking employee engagement — and tackling the tricky question of what’s too much when it comes to moderation — we’ve got you covered.

Catch the full episode for this insightful conversation.


INTERNAL COMMUNICATIONS

7 success metrics of a modern internal comms plan

Most internal comms plans track engagement — but are they measuring real impact?

A modern approach goes beyond open rates to assess how communication drives productivity, connection, and business outcomes.

Let’s break down the key success metrics that prove the value of internal comms and help leaders refine their strategy for maximum impact.


EMPLOYEE INTRANETS

How AI will reinvent the employee intranet (and why that’s a good thing)

AI is transforming the employee intranet from a static information hub into a dynamic, personalized experience.

From smart search to automated content curation, AI-driven intranets enhance efficiency, engagement, and connectivity across the workforce.

Discover how AI is reinventing the intranet and what it means for the future of workplace communication.


INTERNAL COMMUNICATIONS

5 red flags your internal comms platform is holding you back

Is your internal comms platform helping or hindering your workforce?

Outdated tools can create silos, reduce engagement, and make communication more frustrating than effective.

Uncover the biggest red flags that signal it’s time for an upgrade — and what to look for in a modern, employee-first solution.


WORKPLACE TRANSFORMATION

How is the guest industry transforming the workplace?

The workplace is evolving — and so are employee expectations for office spaces.

As companies rethink their in-office strategies, the rise of “hotelification” is transforming workplaces into more engaging, comfortable, and collaborative environments.

Dive into this report published by Blink customer Portico to explore how the guest services industry is not just keeping pace with these shifts but leading the way in redefining the workplace experience.


PRODUCT & INNOVATION

Blink scores highest for user experience and mobile in 2025 ClearBox report

When it comes to employee experience, not all platforms are created equal.

Blink has been recognized as the top solution for user experience and mobile accessibility in the 2025 ClearBox Consulting Ltd report.

We’ve broken down what sets Blink apart and why it’s the go-to choice for organizations prioritizing frontline-friendly communication.


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