A Shift in Direct Selling: Embracing Simplicity and Modern Solutions
Solomon McCluster
Auntmaggie.com, Direct Selling Software Strategist & Consultant, Founder/Director Cul de Sac Capital Fund Partnership
There has been a significant shift in the direct selling landscape, emphasizing the rise of simpler, more transparent compensation plans. Social media and influencers are driving this change, leading to increased interest in Affiliate and Referral Marketing over traditional MLM models. This underscores the benefits of using Trinity Software’s Shopify Integration, which makes it more affordable and straightforward for businesses to get started.
Since 2019, I've observed a notable shift in the direct selling space from complex compensation plans to simpler, more straightforward models. Fewer new clients are opting for traditional compensation structures, reflecting a broader trend towards clarity and ease of understanding.
The pandemic was a tumultuous period, but by 2021, we began to see a resurgence of interest in direct selling. The crisis prompted many who had never considered this industry to explore it seriously. The appeal was not in traditional network marketing but in the more transparent Affiliate and Referral Marketing models.
Social media has revolutionized how we connect with potential customers and followers. Many people already engage in recommending products online but weren't earning from these recommendations. Influencers, in particular, have recognized the power of replicating websites to generate real, residual income through their followers' purchases.
领英推荐
Shopify, the leading ecommerce platform, has made setting up an online store accessible and affordable. Trinity Software's Shopify Integration now provides advanced direct selling functionality, perfectly aligning with this industry shift. With Trinity Software's subscription pricing, the days of hefty startup costs—ranging from $25K to $50K—are over, now $500 to $3500 are the order of the day. Our model eliminates per-member, per-customer, or per-transaction fees, making it affordable for new businesses.
This is your chance to seize the moment. The current trend towards simplicity and transparency in compensation plans is likely to continue, especially with increasing regulatory attention from the FTC. This is a prime opportunity to launch your new business with a platform that supports your growth while keeping costs manageable.
Learn more about Trinity’s Shopify Integration here and low-cost Affiliate, Referral Influencer Options: (CLICK HERE!)
?