The Shift to Digital Transformation Has Already Begun

Digital transformation is all about the integration of digital technologies into your business. It's about finding new ways to work and add value to your customers. 

It's not easy, but organizations need to be willing to take risks in order to succeed. 

It's a cultural shift that requires organizations to experiment with new ways of thinking and operating. Digital transformation is vital for any business, especially small businesses. 

It is imperative for digital transformation to be led at the corporate level from the top. 

Less than one-third of organizational transformations succeed in improving and sustaining an organization's performance, and recent results show that the success rate for digital transformation is even lower. 

The main reason for upgrading to new technology should be based on giving your customers the best experience, and make it easy for them to keep coming back to you for more.  

Successful digital transformation can help your organization evolve and stay competitive. It can inspire customers and help retain them, as well as make your company more agile.

Business leaders need to understand that by using technology and digital tools, they can help fuel their success. They should think about how technology can help them create a better customer experience. 

Improving the customer experience has become a key goal and part of what drives the digital transformation. 

Unsuccessful companies will find it hard to maintain market share because they won't be able to serve their customers as better or as good as their competitors can, while innovative organizations will continue to gain the upper hand in capturing more market share.

The best entrepreneurial foundations invest in the right programs and systems to serve their customers. They set up the right foundations to ensure the business is sustainable long-term. 

From managing sales, to cyber security, technology is designed to serve the customer and business, not the other way around.  In order to make sure your reasons for going down the road are aligned to your business, make sure you can map your end outcome directly to the strategic initiatives of your company.  

Having the right technology is valuable in a rapidly changing business environment, but it is not the only component involved in sustained business growth. Companies need to have the right plans, processes, and people in place to make the most of the innovations they are exploring. 

The reinvention of technology is a journey that every company must take. It is difficult to predict what the future will hold, but it's important to stay up-to-date with the right technology infrastructure that continues to serve your business and your customers.  

Investing in new technologies can seem like a daunting and overwhelming task. To remain competitive, companies need to take the plunge. There are many stories of failed implementations due to an abundance of choices and the fear of choosing the wrong tech. This inadvertently causes some companies to become paralyzed, causing companies to be reluctant to acquire new technologies, and thereby just staying with the status quo.  

It is also critical to map out how your existing systems integrate with the new technology you want to use. Integration of applications is a major operational challenge facing companies. 

Many legacy systems can’t directly integrate with new systems and integrations may need to be developed to keep the systems talking with one another. 

If you are considering a technology upgrade or a complete digital transformation project, start by developing a solid business case for why you want to upgrade your technology. Make sure that everything can be mapped to the customer and your desired business outcomes. 

Think through and map out how the new system will accomplish this. 

Digital transformation takes vision, determination, and guts. Identify how the company will create value with the new technology, maintain operational efficiency, manage the change, and map technology to the customer and strategic initiatives and you can’t go wrong. 

Companies are dynamic and changing, driven by market forces such as regulations, suppliers, customers and competitive pressures. Your organization's technology strategies, budgets, and projects need to be aligned with your overall business strategy to support new transformation initiatives.

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