Shift into Customer-Centric Gear!

The market is proving hot in more ways than one. Buyers are capitalizing on the current economic situation and showing strong interest in volume franchises. Dealerships are clearly doing something right to gain the attention of these major public companies. The Federal Reserve rate has been steadily increasing and is currently at 5.5%. So, what does all this mean for consumers? Well, the good news is that vehicle prices seem to be stabilizing, which should make them more affordable. Efforts are also being made to make auto credit more accessible, especially for used vehicles.?

Strategies

Despite the Fed no longer predicting a recession, consumers are still facing numerous constraints on their spending. The resumption of student loan repayments, coupled with the possibility of additional bills, may prove overwhelming. That's why we recommend prioritizing the customer experience. By actively listening to their needs and crafting a valuable plan based on their feedback, you can foster an atmosphere of trust and understanding.?

In today's competitive market, earning the customer's business is crucial. Recent reports indicate that 25% of customers are dissatisfied with their dealer experience during the car buying process. With long wait times of 15 to 45 minutes for a F&I manager, it's no surprise that a third of consumers are choosing to make their purchases online. That's why we strongly recommend investing in comprehensive training for your sales and F&I managers.

Dealer training plays a pivotal role in providing a positive customer experience and fostering repeat business. Our trainings cover various aspects such as effectively managing customer expectations, streamlining the purchase process, and honing communication skills through role-playing exercises. Don't wait any longer, reach out to a member of our PRO Team today to kickstart your training session!

This month's big question:

What are you doing to improve your customer experience?

Take Advantage of These Additional Resources:

Never Stop Playing

Go Beyond Your Talents

Blog: Reconnect with Core Sales Principles

The auto industry has shifted from a period of rapid growth to a renewed focus on the core principles of selling. In recent certain fundamental aspects of selling have been overlooked. As the market becomes more subdued, it is crucial to return to the basics of salesmanship and find ways to boost car sales. The question to address is: How can we rediscover the foundational sales principles that have consistently helped us achieve our sales goals? Continue reading for your PRO solution. Read more.

Keeping Up with the PRO's

August kicked off with a bang as we joined IADA and par-teed at the CUDL Golf Tournament. Our dealer partners were at the heart of these experiences, where collaboration with industry leaders and forging connections took center stage. These opportunities have unlocked new horizons, and we're excitedly looking ahead to what's next! Follow us to be part of the excitement!

Don't Let Your Attitude Be Your Downfall

at·ti·tude

noun

a settled way of thinking or feeling about someone or something, typically one that is reflected in a person's behavior.

We have the choice everyday regarding the attitude we will embrace. Having a positive attitude entail maintaining a positive mindset and considering the greater good regardless of the circumstances. It enables you to embrace both your strengths and weaknesses while remaining resilient.?

Ask Us Anything

Do you have any questions related to the F&I department, F&I products, sales strategies, your professional development, or dealership profitability?

Write to us.