The Shift to Creating Shared Value (CSV).

COVID-19 arrived with a sobering life perspective message.

A message that topical conversations can no longer be tolerated in a world that is due substantial change with effort.

Change that no longer accepts 'greenwashing' or PR affiliation to corporate annual 'green' events with no real example or compelling persuasion.

Tall buildings of glass and brass no longer fit the scenario as people become more discerning to how they live and what they consume, and a desire to return to earthy values of simplicity and goodwill.

Traditional corporate mindset that business can either do good or make a profit, to a more realistic model that can improve the world must be the way to lead.

This business ethic of creating shared value will become the trailblazer and the global shift has begun.

My question is will you tolerate the past or shift to a new way of financial, societal and environmental benefit that can be achieved simultaneously?

#globalshift #timesofchange #newminset #makethechange #bethedifference