The Shift Away from ‘Broetry’

As a digital marketer and part of a digital marketing company, algorithms are constantly at the forefront of our thoughts. Have you ever wondered about algorithms, how they're constantly in flux, evolving over time? Understanding this evolution is pivotal in our field. If you have, you're in the right space.

Algorithms are perpetually in a state of change, adapting as their users' behaviours and interactions evolve. For example, LinkedIn has recently pivoted towards prioritizing educational and distinctive content, refining its algorithm accordingly. This shift has been particularly noticeable with the departure from what was termed "Broetry."

First, let's talk about Broetry.

You know those long-winded posts

With excessive line breaks and inspirational quotes???

While they might grab initial attention,

they're not exactly winning hearts on platforms like LinkedIn anymore.

P.S. don’t forget to like, share and comment ????

(see what we did there?!)

Beyond formatting, other red flags include: Use of emoji's, reaction polls designed to artificially boost engagement, chain letters, requests for likes, reactions, and shares, excessive, irrelevant, or repetitive comments or messages.

Source: https://blog.hootsuite.com/how-the-linkedin-algorithm-works-hacks/

The focus here is on valuable, educational content that demonstrates your expertise. Now, let's dive into the way LinkedIn judges your content.?

1. They start by ensuring it's not spammy or duplicate. Spam cues include the red flags discussed above.
2. If you pass that test, the algorithm assesses your post's value based on meaningful engagement, like thoughtful comments from fellow professionals that occur organically not forcefully.
3. Finally, the algorithm delivers your most valuable content to the right people. This means your first-degree connections (think past clients and potential leads) are more likely to see your content. Additionally, the platform considers things like profile location and relevant skills to connect you with potential clients interested in your services.

Key Takeaway: If there's one takeaway, remember that authenticity and expertise are paramount. Say goodbye to "broetry" and concentrate on sharing valuable insights while engaging in meaningful conversations. By offering genuine value and fostering connections, you'll effortlessly navigate the algorithm jungle and attract the ideal clients for your flourishing real estate business.

Source: https://blog.hootsuite.com/how-the-linkedin-algorithm-works-hacks/

If you're curious about implementing these strategies for your brand, don't hesitate to reach out to me at [email protected]. I am a passionate digital marketer and love sharing information! Especially when it comes to empowering realtors in navigating through the era of misinformation.