Shield your organization from critical situations

As we navigate through 2024, the relentless onslaught of cyberattacks and data breaches continues to wreak havoc on organizations of all sizes and industries. The alarming truth is that the frequency and sophistication of these attacks are reaching unprecedented levels, posing existential threats to businesses worldwide.

Consider these staggering statistics from the first weeks of 2024 alone:

• A 40% increase in ransomware attacks compared to the same period last year, with ransom demands skyrocketing to an average of $5 million per incident.
• An over 200% surge in supply chain attacks led to widespread disruptions in critical industries such as healthcare, finance, and manufacturing.
• A 60% rise in data breaches, exposing the sensitive information of millions of individuals, and substantial financial penalties for non-compliance with data protection regulations.

These numbers paint a grim picture of the current cyber threat landscape, but perhaps even more alarming are the real-world examples of extreme impact experienced by companies that fell victim to these attacks .

But that is just half of the story. In the first weeks of 2024, PR nightmares have continued to rock companies worldwide, leaving reputations shattered, trust eroded, and bottom lines devastated. From damaging scandals to social media crises, the consequences of ineffective communication and response strategies have been dire, but perhaps even more alarming are the real-world examples of the disastrous consequences experienced by companies struck by these gaffes .

We live in the age of digital organizations, where IT is the business and the business is IT, where cyberattacks and PR nightmares are the same thing—critical situations—as they both lead to a loss of hard-earned trust and reputation, significant and immediate stock price drops, profound damage to the ecosystem your organization relies on, and a loss of legal/regulatory standing.

Continuing to attempt to address cyberattacks and PR nightmares separately leads to the excruciatingly disjointed responses we see every day in the news, where each part of the organization, with its own practices, tries and fails to coordinate across silos.

To prevent such dire consequences for you and your organization, you must take decisive action to fortify your defenses and mitigate the risks posed by cyber threats and PR nightmares. ?That's where the Critical Communication Capability? Foundation certification program comes in.

The CCC? Framework is the only unified approach with standalone training and certification that enables orchestrated responses to critical situations, with all stakeholders (from IT, Ops, Legal, Compliance, GA, PR, the C-suite, Exec Comms, and Employee Comms) collaborating using a shared language and understanding of the problem space for true collective capability.

The CCC? Foundation offers comprehensive training and certification in essential communication principles, incident response capabilities, and crisis management techniques. By equipping your team with the shared principles, practices, and terminology covered in the CCC? Foundation course, you'll enhance your organization's collective ability to detect, respond to, and recover from cyberattacks and PR nightmares and demonstrate a commitment to critical situation readiness that inspires trust and confidence among stakeholders.

Don't wait until it's too late. Take proactive steps to protect your organization from the devastating impact of cyberattacks and PR nightmares now. Book your team for CCC? Foundation training and certification today to ensure you're prepared to face the challenges you will face soon. There is no reason for delay with online self-paced and traditional classroom training available now.