Sherpa insights: December 23
Welcome to our December Sherpa Insight newsletter. As we navigate the tail end of 2023, we will be delving into the exciting landscape of Partner Marketing and how the market is evolving rapidly thanks to technology advancements.
?? Partnership pulse
Interesting insights around data within the world of Partnerships and Channel:
1) Report: Revolutionizing Partner Marketing
Partner Marketing is evolving rapidly thanks to technological advancements. Opening new avenues for innovation and reshaping how Partnerships are forged and cultivated. ?? Download your copy here >
2) Partner Marketing: strategies for unlocking growth
In a competitive marketplace, where customer expectations are constantly evolving, Partner Marketing provides a strategic edge. Find out more here >
3) What is Channel Marketing?
At its core, Channel Marketing refers to the process of reaching end consumers through indirect means, utilising various intermediaries or channels. Read more here >
?? Sherpa spotlight
Women in Channel videos:
We sat down with some female Channel leaders discussing everything from partnerships to key pieces of advice for people entering the world of Channel.
EdisonAI - shining light on your Partnerships:
EdisonAI is the world's first AI-powered assessment and predictive modelling platform that delivers unparalleled insight into the Partner Ecosystem.
?? Useful Links
While our focus this month is on data, we've rounded up some additional resources for you: