SHEIN Extends Retail Resale Platform In Europe
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June 20, 2024
SINGAPORE – SHEIN, a global online fashion and lifestyle retailer (pictured right at Prosper 2024 in Las Vegas), has extended its SHEIN Exchange resale platform in Europe and the UK, with customers in France being the first in the region to have access to the platform.
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According to the Shein newsroom , an integrated online peer-to-peer resale platform (the SHEIN Exchange) to buy and sell previously owned SHEIN products, is launching across three of SHEIN’s markets in phases. Users in France can now access the SHEIN Exchange platform, with the resale platform to be made available in the UK and Germany in subsequent phases.
“With direct access through the existing SHEIN app, the SHEIN Exchange feature simplifies the product resale process through a streamlined interface that pre-populates a list of the SHEIN customer’s previous purchases and a button next to each that says ‘sell’—making the listing of products a quick and easy process,” write Shein marketing staff. “Likewise, SHEIN customers looking to explore pre-loved styles can use the search and filter tools within the platform to create more targeted search results of the pre-loved items available for sale.”
The rollout of the SHEIN Exchange platform in Europe and the UK follows the launch of the resale platform in the U.S in October 2022. Since its launch, the platform has continued to attract new users and listings – in 2023, over 4.2 million new users signed up to join the SHEIN Exchange platform in the U.S, with over 115,000 pre-owned items listed for sale by over 95,000 unique sellers.
SHEIN’s Director of Sustainability, Caitrin Watson said: “As a member of the?World Circular Textiles Day ?community, we know that there is a lot of work to be done to achieve a fully circular textile future by 2050. SHEIN continues to integrate circular practices into our business model by increasing the use of recycled and rescued materials, while also designing platforms and programs to help extend the lifecycle of our products.”