Shefik Returns as Official Judge for 43rd Annual Telly Awards
Sir Shefik Macauley
Technical Lead, NBC Sports at NBCUniversal | Previous: TIME, IBM, Condé Nast Digital, Columbia Law School, Merck | 2-Time Telly Award Winner | Judge for Emmy Awards, Shorty Awards, Telly Awards, Webby Awards, and more.
NEW YORK — Telly Awards (https://www.tellyawards.com), the world's largest honor for video and television content across all screens, has announced this year's winners, including a variety of top-tier brands and organizations, as well as smaller media companies, such as ViacomCBS, Warner Bros. Worldwide TV Marketing, Sony Music Entertainment, Microsoft, ESPN, PBS Digital Studios, Mytonomy, Freethink, Nice Shoes, CTRL5, Feed the Children, Square, Crunchyroll, and Fast Company. This year's edition received over 11,000 entries and saw an increase in global submissions from Australia, Mexico, across Europe (Germany, Spain, France), and Asia (Malaysia, Singapore, Taiwan).
Founded in 1979, Telly Awards honors excellence in video and television across all screens and is judged by the Telly Award Judging Council, a group of leading video and television experts from some of the most prestigious companies in entertainment, publishing, advertising, and emerging technology. As part of the Telly Silver Council, media personality and technology maven Shefik (https://shefik.info) returns as an official judge for this year's competition, where he served alongside a panel of esteemed judges for the third consecutive year.
View all of the winners of the 43rd Telly Awards at?https://www.tellyawards.com/winners.
"As an ongoing working professional in the television and technology industries, I am excited to once again explore the exciting creative and ground-breaking work of my peers," says Shefik, who is also a Telly Award winner.
Shefik is a Professional Member at the New York Chapter of National Academy of Television Arts & Sciences (New York Emmys), as well as a National Associate Member at the Academy of Television Arts and Sciences (Primetime Emmy Awards). The organizations are dedicated to the advancement of the arts and sciences of television and the promotion of creative leadership for artistic, educational, and technical achievements within the television industry.?They recognize excellence in television with the coveted?Emmy Award.
Shefik is celebrating over 25 years in the professional workforce. He began his career as an entertainment publicist, working with companies such as Motown Music Publishing, Island Black Music (Island Records), and Double XXposure, as well as high-profile recording artists, such as Rock and Roll Hall of Fame inductee The Isley Brothers, 5-time Grammy Award winner Dionne Warwick, and Tony Award winner and 4-time Grammy Award nominee Melba Moore.
Shefik later expanded his skillset to technology, where he worked as Technical Producer at TIME magazine. Afterwards, he worked as Web Developer and Engineer at Condé Nast Digital (Vanity Fair, GQ, Wired), Vimeo, Columbia Law School (Columbia University), Publicis Modem (LG, Sanofi Pasteur), HUGE, and Penton Media, among others. Additionally, he has held senior-level positions at many celebrated brands, including IBM,?NBCUniversal (CNBC, Syfy, Chiller), MTV World, Merck, Merriam-Webster, and Wolters Kluwer. Shefik currently serves as a Technical Lead at NBC Sports.
Telly Awards also announced Al Jazeera Media Network as Telly Company of the Year for the second year in a row. With work including "Al Jazeera Investigations — All the Prime Minister’s Men" to "Holding on to Ukraine" and "Life in Syria" told through the eyes of displaced children, the Telly Awards top honors reflects how influential the media company is with their powerful, unique form of reporting and storytelling. Al Jazeera Media Network's work this season continues to embody what it means to create compelling, gold standard video journalism.
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"The workforce has changed so much. New companies have come out of this time, others have shifted their offerings and employees are also looking for new ways of working — and video is being utilized more than ever to address these shifts," explains Telly Awards Executive Director Sabrina Dridje. "The culture of a company has never been so critical to attract and retain talent — whether it's new ways of remote working, placing purpose at the center of a businesses key values or providing Employee Resource Groups for communities to gather and support each internally. This year's incredible group of winners perfectly exemplifies the many artful and unique ways video is being used to tackle these timely topics. By introducing our new categories, we're continuing to deliver on our mission of constantly evolving with the changing industry and the world."
It is apparent that Shefik is on the cutting edge of multimedia, as he also serves as Executive Producer and Host of the nationally syndicated radio show and internationally syndicated video series, "Shefik presents Invocation" (https://invocation.co). He uses this media platform to amplify the voices and acknowledge the thought patterns of people across a variety of ages, ethnicities, occupations, creeds, and belief systems. The radio show is oftentimes aligned with Shefik's various philanthropic endeavors and alliances with non-profit organizations. As of this writing, "Shefik presents Invocation" has won over?40 industry awards?(for audio, video, and website), many of which were awarded at the highest level. The radio show is currently broadcast on 23 terrestrial radio stations and frequencies throughout the United States.
Through various distribution agreements, Shefik also produces accompanying video content (similarly titled "Shefik presents Invocation"), which can be viewed internationally on Amazon, in the?United States,?United Kingdom,?Germany, and?Japan, as well as via other notable outlets worldwide. The video content can also be viewed throughout the United States via a variety of outlets, inclusive of storefronts, medical offices, car dealerships, restaurants, salons, urgent care centers, pharmacies, malls, sports arenas, and more. Particularly, Shefik's video content can be viewed at heavily trafficked locations, such as the 10,000 seat Webster Bank Arena (Bridgeport, CT), the casino Mohegan Sun (Uncasville, CT), as well as select locations of Dunkin'.
As an award-wining videographer and producer, Shefik's?work has been featured in television broadcasts and video productions for NBC's?"3rd Hour of TODAY", TIME magazine, The Washington Center,?"Unsung" (TV One), Broadway World, a major news station in New York City, as well as around 100 television and radio outlets owned by Cox Media Group. Additionally, his photography has been featured in print and online publications, such as Daily Mail, Harvard Kennedy School?Magazine, Playbill, and China Press.
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