Shefik Launches His 'Invocation' Audio Productions at JioSaavn

NEW YORK — JioSaavn (https://www.jiosaavn.com) is an Indian online music streaming service and a digital distributor of Bollywood, English, Tamil, Telugu, and other regional Indian music across the world. On March 23, 2018, Saavn announced merger with JioMusic in a deal worth more than $1 billion. The merger was completed in December 2018, with Saavn being rebranded JioSaavn. As the largest streaming platform for South Asian music and audio entertainment, JioSaavn has a base of more than 104 million active monthly listeners.

At JioSaavn (https://www.jiosaavn.com/shows/shefik-presents-invocation:-the-journey-continues/1/RK3uUaK,cj4_), media personality Shefik launches audio content — packaged as a podcast — from his self-produced multimedia series, "Shefik presents Invocation" (https://invocation.co). He uses this media platform to amplify the voices and acknowledge the thought patterns of people across a variety of ages, ethnicities, occupations, creeds, and belief systems.

"I am excited about expanding my audience with JioSaavn," says Shefik.

JioSaavn actively participates in philanthropy, and in February 2015 partnered with Akshaya Patra Foundation for the launch of #MusicForMeals. For every hour of music streamed on JioSaavn, the company helps provide mid-day meals to school-going children through Akshaya Patra's network of schools.

JioSaavn also works with The Internet & Mobile Association of India (IAMAI), a not-for-profit industry body that represents the interests of mobile and online value added services in India. In May 2015, JioSaavn Co-Founder and President Vinodh Bhat was named as vice-chairman of IAMAI.

For the launch of "Shefik presents Invocation" at JioSaavn, audio content features a multitude of high-profile personalities. Additional content will be added frequently. Upcoming episodes will feature recording artist and multi-platinum songwriter N.K. Morton (Backstreet Boys; Karen Clark Sheard); Kevin Smith Kirkwood (actor, "Kinky Boots" on Broadway); Lacy Darryl Phillips (Choreographer, "The Wiz" - National Tour); Angela Adetola (President of the Board of Directors, YWCA Yonkers); and recording artist Neddy Smith; as well as many more notable celebrities.

"Shefik presents Invocation" is a mesmerizing and thought-provoking journey through musical discovery and appreciation that spans the decades. Content includes video footage, and its audio is severed and packaged as a conceptual radio show — currently broadcast on 23 terrestrial radio stations and frequencies throughout the United States — as well as a podcast, under the title "Shefik presents Invocation: The Journey Continues". Each episode, produced by Shefik, highlights one relatable focal point, encompassing a unique thematic concept that invigorates the audience with creative impact. The content is oftentimes aligned with Shefik's various philanthropic endeavors and alliances with non-profit organizations.

Top recording artists, actors, business executives, politicians, community leaders, and other special guests are invited to offer their own commentary on a given topic, as a supplement to Shefik's engaging mindset. The content's main online hub at https://invocation.co serves as a conduit for discussion of the content, while featuring related videos and auxiliary content. As of this writing, "Shefik presents Invocation" has won over 40 industry awards (for audio, video, and website), many of which were awarded at the highest level.

The journey continues right here and everywhere.

About Shefik

Celebrating over 20 years in the entertainment and technology industries, Shefik (https://shefik.info) is an accomplished industry insider, who has appeared on MTV, SiriusXM, PBS, BET, network television, and in print media, as well as internationally on TRT World (Turkish Radio and Television Corporation, based in Istanbul, Turkey). He has held senior-level positions at many Fortune 500 companies and celebrated brands, including IBM, NBCUniversal, MTV World, Merck, Merriam-Webster, and Wolters Kluwer. A seasoned pro in social media with a career background as a Lead Architect and Senior Web Developer, Shefik is on the cutting edge of new media. As a videographer and producer, his work has been featured in television broadcasts and video productions for TIME magazine, The Washington Center, "Unsung" (TV One), and Broadway World. Additionally, his photography has been featured in print and online publications, such as Daily Mail (based in United Kingdom), Harvard Kennedy School Magazine, Playbill, and China Press. He is currently the Executive Producer and Host of the nationally syndicated radio show "Shefik presents Invocation" (https://invocation.co), which is broadcast on 23 terrestrial radio stations and frequencies throughout the United States, as well as the internationally syndicated video series of the same name, via Amazon and other notable outlets.

Media Contacts

Shefik

All Knight Access

+1 (914) 548-5033

[email protected]

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Toni Knight

All Knight Access

+1 (914) 645-4830

[email protected]