Shefik Launches His 'Invocation' Audio Productions at Gaana

NEW YORK — Gaana (https://gaana.com) is India's largest commercial music streaming service with over 200 million monthly users. It was launched in April 2010 by Times Internet and provides both Indian and international music content. The entire Indian music catalog is available to users worldwide.

At Gaana (https://gaana.com/season/shefik-presents-invocation-the-journey-continues-season-1), media personality Shefik launches audio content — packaged as a podcast — from his self-produced multimedia series, "Shefik presents Invocation" (https://invocation.co). He uses this media platform to amplify the voices and acknowledge the thought patterns of people across a variety of ages, ethnicities, occupations, creeds, and belief systems.

"I am excited about expanding my audience with Gaana," says Shefik.

Gaana allows users to make their playlists public so that they can be seen by other users. They can view and favorite playlists. Its mobile app was launched to support almost all popular operating systems like Android, iOS, and Windows. Micromax bought a stake in Gaana in October 2015. In February 2018, Tencent also backed the company with an investment of $115 million.

For the launch of "Shefik presents Invocation" at Gaana, audio content features a multitude of high-profile personalities. Additional content will be added frequently. Upcoming episodes will feature 2-time Grammy Award nominee Freddie Jackson; His Highness Dr. Prince Mario-Max Schaumburg-Lippe; the legendary Ladies of SKYY; Billy Sherwood of YES; recording artist Quindon Tarver; Sipho Gumbo (Founder, Yangu Beauty); and recording artist and brilliance coach Charisse Arrington; as well as many more notable celebrities.

"Shefik presents Invocation" is a mesmerizing and thought-provoking journey through musical discovery and appreciation that spans the decades. Content includes video footage, and its audio is severed and packaged as a conceptual radio show — currently broadcast on 23 terrestrial radio stations and frequencies throughout the United States — as well as a podcast, under the title "Shefik presents Invocation: The Journey Continues". Each episode, produced by Shefik, highlights one relatable focal point, encompassing a unique thematic concept that invigorates the audience with creative impact. The content is oftentimes aligned with Shefik's various philanthropic endeavors and alliances with non-profit organizations.

Top recording artists, actors, business executives, politicians, community leaders, and other special guests are invited to offer their own commentary on a given topic, as a supplement to Shefik's engaging mindset. The content's main online hub at https://invocation.co serves as a conduit for discussion of the content, while featuring related videos and auxiliary content. As of this writing, "Shefik presents Invocation" has won over 40 industry awards (for audio, video, and website), many of which were awarded at the highest level.

The journey continues right here and everywhere.

About Shefik

Celebrating over 20 years in the entertainment and technology industries, Shefik (https://shefik.info) is an accomplished industry insider, who has appeared on MTV, SiriusXM, PBS, BET, network television, and in print media, as well as internationally on TRT World (Turkish Radio and Television Corporation, based in Istanbul, Turkey). He has held senior-level positions at many Fortune 500 companies and celebrated brands, including IBM, NBCUniversal, MTV World, Merck, Merriam-Webster, and Wolters Kluwer. A seasoned pro in social media with a career background as a Lead Architect and Senior Web Developer, Shefik is on the cutting edge of new media. As a videographer and producer, his work has been featured in television broadcasts and video productions for TIME magazine, The Washington Center, "Unsung" (TV One), and Broadway World. Additionally, his photography has been featured in print and online publications, such as Daily Mail (based in United Kingdom), Harvard Kennedy School Magazine, Playbill, and China Press. He is currently the Executive Producer and Host of the nationally syndicated radio show "Shefik presents Invocation" (https://invocation.co), which is broadcast on 23 terrestrial radio stations and frequencies throughout the United States, as well as the internationally syndicated video series of the same name, via Amazon and other notable outlets.

Media Contacts

Shefik

All Knight Access

+1 (914) 548-5033

[email protected]

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Toni Knight

All Knight Access

+1 (914) 645-4830

[email protected]