Shefik Launches His 'Invocation' Audio Productions at Breaker
Sir Shefik Macauley
Technical Lead, NBC Sports at NBCUniversal | Previous: TIME, IBM, Condé Nast Digital, Columbia Law School, Merck | 2-Time Telly Award Winner | Judge for Emmy Awards, Shorty Awards, Telly Awards, Webby Awards, and more.
NEW YORK — Breaker (https://www.breaker.audio) is operated by Los Angeles-based Maple Media, a company that owns a portfolio of top mobile app businesses. Maple Media also owns and operates Player FM, one of the largest independent podcast apps on the App Store and Google Play. Breaker was founded in November 2016 by Leah Culver and Erik Berlin. The company graduated from Y Combinator in winter 2017 and now employs a small team of software engineers and designers in San Francisco, California.
At Breaker (https://www.breaker.audio/shefik-presents-invocation-the-journey-continues), media personality Shefik launches audio content — packaged as a podcast — from his self-produced multimedia series, "Shefik presents Invocation" (https://invocation.co). He uses this media platform to amplify the voices and acknowledge the thought patterns of people across a variety of ages, ethnicities, occupations, creeds, and belief systems.
"I am excited about expanding my audience with Breaker," says Shefik.
Breaker is the world's first social podcast experience. They are fulfilling a mission to bring podcasts to the mainstream by making it easy for people to get into podcasts way into podcasts. The more you and your friends use Breaker, the better it gets: their algorithms learn from what you listen to, like, and comment on, helping you discover audio content you'll love and make podcast listening an essential companion to your healthiest habits. What Netflix did for downtime, Breaker does for commutes, chores, exercise, and more. Breaker believes podcasts are our generation's greatest art form and best-kept secret. Breaker is available for Android, iOS, and online.
For the launch of "Shefik presents Invocation" at Pocket Casts, audio content features Tony Award winner and 4-time Grammy Award nominee Melba Moore; recording artist and brilliance coach Charisse Arrington; recording artist LaChandra; legendary recording artist Sonny Turner (Former Lead Singer, The Platters); recording artist M.C. El Bee; newscaster Dan Bazile; physician and board-certified surgeon Dr. Hassan Tetteh; actor Adam B. Shapiro (HBO's "The Normal Heart"); and recording artist Brendon Hamilton; as well as a multitude of other high-profile celebrities. Additional content will be added frequently.
"Shefik presents Invocation" is a mesmerizing and thought-provoking journey through musical discovery and appreciation that spans the decades. Content includes video footage, and its audio is severed and packaged as a conceptual radio show — currently broadcast on 23 terrestrial radio stations and frequencies throughout the United States — as well as a podcast, under the title "Shefik presents Invocation: The Journey Continues". Each episode, produced by Shefik, highlights one relatable focal point, encompassing a unique thematic concept that invigorates the audience with creative impact. The content is oftentimes aligned with Shefik's various philanthropic endeavors and alliances with non-profit organizations.
Top recording artists, actors, business executives, politicians, community leaders, and other special guests are invited to offer their own commentary on a given topic, as a supplement to Shefik's engaging mindset. The content's main online hub at https://invocation.co serves as a conduit for discussion of the content, while featuring related videos and auxiliary content. As of this writing, "Shefik presents Invocation" has won over 40 industry awards (for audio, video, and website), many of which were awarded at the highest level.
The journey continues right here and everywhere.
About Shefik
Celebrating over 20 years in the entertainment and technology industries, Shefik (https://shefik.info) is an accomplished industry insider, who has appeared on MTV, SiriusXM, PBS, BET, network television, and in print media, as well as internationally on TRT World (Turkey). He has held senior-level positions at many Fortune 500 companies and celebrated brands, including IBM, NBCUniversal, MTV World, Merck, Merriam-Webster, and Wolters Kluwer. A seasoned pro in social media with a career background as a Lead Architect and Senior Web Developer, Shefik is on the cutting edge of new media. As a videographer and producer, his work has been featured in television broadcasts and video productions for NBC's "3rd Hour of TODAY", TIME magazine, The Washington Center, TV One's "Unsung", and Broadway World. Additionally, his photography has been featured in print and online publications, such as The Independent (United Kingdom), Daily Mail (United Kingdom), Harvard Kennedy School Magazine, Playbill, and China Press, as well as around 100 television and radio outlets owned by Cox Media Group. He is currently the Executive Producer and Host of the nationally syndicated radio show "Shefik presents Invocation" (https://invocation.co), which is broadcast on 23 terrestrial radio stations and frequencies throughout the United States, as well as the internationally syndicated video series of the same name, via Amazon and other notable outlets.
Media Contacts
Shefik
All Knight Access
+1 (914) 548-5033
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Toni Knight
All Knight Access
+1 (914) 645-4830