Sheconomy: A Real Shift in Finance and Leadership
Claudia Ardila
Strategic Finance Leader| Project Manager | CFO | Author | International Speaker | Financial Mentor | Personal Finance Content Creator @clauardilafp| G100 Mexico Country Chair: Venture Capital & Innovative Finance Wing
2023 has been the year in which Sheconomy has experienced rapid growth, a trend that not only redefines the role of women in the economic sphere but also raises fundamental questions about equality and leadership.
This term, born around 2007, has shown that women are not only influential consumers but also fundamental drivers of economic growth. In the United States, Sheconomy has left an impressive footprint, with an economic contribution of $8.95 billion, thus marking a milestone in female economic empowerment.
Informed Finances:
Sheconomy has played a crucial role in democratizing financial advice.
Influential women have transformed the perception of personal finances, making information accessible and understandable to everyone. Platforms like Instagram and TikTok have become mediums for creatively and accessibly imparting financial knowledge.
Creating communities around financial transparency has empowered women to take control of their economic lives.
Financial transparency has become a powerful tool. Learning to manage budgets with apps and sharing financial experiences in trusted circles has become the new standard for financially empowered women.
Challenging Obstacles:
Despite progress, Sheconomy faces systemic obstacles in areas such as venture capital and leadership roles. Fear of failure and biases persist, slowing down progress. Instead of focusing on "fixing" women, the key is to "fix" the system. Conscious leaders are calling for a paradigm shift, advocating for a collaborative approach that involves both men and women in building a more equitable future.
Sheconomy is not just a trend; it is a driver for a more sustainable and inclusive economic future. Diversity in business decision-making is not only ethical but also financially wise. Studies from respected institutions, such as McKinsey and BCG, support the idea that diversity in leadership improves business outcomes.
Despite these encouraging data, the venture capital industry still lags behind in investments in women-led teams. Urgent change is vital to unlock the economic potential that Sheconomy can offer.
Powerful Tips for an Empowered Future:
I also believe that women can further empower themselves by considering the following aspects:
Building a Future of Equality and Empowerment:
In summary, Sheconomy is more than an economic trend; it is a movement that redefines boundaries and challenges established norms. This profound change not only benefits women but also propels a more sustainable and equitable future for all.
So, join the Sheconomy movement and be part of the transformation toward a brighter and more equitable future!
Written by: Claudia Ardila Ospina