She did it again! Marketing- Funke Style
Kingsley Alfred
Helping B2B, B2C, and SaaS companies achieve brand visibility and their marketing goals.
10 things to learn about Funke Akindele and her marketing strategy!
1/ Funke Akindele just did it again. She broke Nigeria's box office—not once, but twice—and the internet is losing its mind.
Her secret?
It's a genius blend of storytelling, strategy, and Jenifa magic.
Here’s the fascinating story behind her record-breaking wins and why she dominates Nollywood.
2/ The story starts in 1998.
A young Funke Akindele landed her first role on the sitcom I Need to Know.
Her charisma was clear.
But it wasn’t until 2008 that she created a character that changed her life: Jenifa.
The world was about to meet Nollywood’s unstoppable force…
3/ Enter Jenifa, the comedy that did more than entertain—it sparked a movement.
Funke Akindele's portrayal of an eccentric, hilarious, and determined woman became an icon of resilience.
But she wasn’t done yet.
She turned Jenifa into a full-blown TV series.
And then…
4. She did what no one saw coming.
In 2023, she released A Tribe Called Judah.
It smashed through Nigeria’s box office ceiling, grossing ?1 billion and claiming the title of the highest-grossing Nollywood film ever.
But the queen of the box office wasn’t finished.
5. Fast-forward to December 2024.
Funke dropped Everybody Loves Jenifa.
The hype was electric.
And on its first day in cinemas, it shattered records again, drawing crowds and raking in millions.
What makes this even crazier? Her marketing strategy is next-level.
6. Funke doesn’t just market a movie.
She builds a movement.
She teases fans with:
7/ But here’s the twist: her films aren’t just comedies.
They’re social commentaries wrapped in humour.
Each story reflects the struggles, dreams, and realities of everyday Nigerians.
It’s storytelling that resonates deeply. And that’s why fans keep showing up.
8/ The results? Pure dominance.
While others struggle to find their audience, Funke Akindele connects effortlessly.
Her formula is simple yet brilliant:
9/ Critics? They can’t deny her impact.
With every box office hit, Funke isn’t just breaking records—she’s setting new standards for Nollywood.
And she’s paving the way for a future where Nigerian stories are celebrated globally.
10. So, what’s the takeaway?
Funke Akindele’s success isn’t just about great films. It’s about knowing your audience, staying authentic, and daring to break the mould.
And one thing’s certain: everybody shows up when Funke drops a movie.
11/ The real question is: How far will she go next? If history tells us anything, Funke Akindele is just getting started.