Shay Mitchell is disrupting a $17B industry

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Shay Mitchell loves it when people approach her publicly and ask about her luggage instead for a selfie.?

The multi-hyphenate founder never wanted her brand to be BéIS by Shay Mitchell; she wanted her business to stand alone as a solution for customers.

In this week’s newsletter, hear how Mitchell went from sets to startups and learned how to be a successful founder by doing.?

Founder Words

“You don't necessarily have to have a long list of education to go into something. I am just somebody who learns better as I go.”

- Shay Mitchell , founder of BéIS, Onda, and Amore & Vita Productions

Founder Tools

• How to Choose a Brand Name in 20 Minutes or Less
• His Ecommerce Funnel Generated $70M Last Year
• How Do You Launch a Product?
• How becx’s Becky Verma Gained the Confidence to Become an Entrepreneur

Founder Story - Shay Mitchell

Shay Mitchell is an actress, producer, entrepreneur, activist, mother, and author. She’s best known for her work on the hit show Pretty Little Liars but has transitioned the Hollywood glitz for the boardroom blitz. Since 2017, she’s founded three companies: Amore & Vita Productions, BéIS travel wear, and Onda canned sparkling tequila.?Plus, a new travel show for Max called Thrist with Shay Mitchell.

In this episode, Nathan Chan chats with Mitchell about the business boss side of her life that most people don’t see.?

Listen to the full interview here.?

3 things we learned from Mitchell:

1. Struggling to come up with a name for your brand or product? Go with your gut.?
2. Before partnering with a celebrity or influencer, ask yourself how much you want them involved in the business.?
3. Be a consumer of your own industry.

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