Shashi Shekhar Vempati joins BARC board | Pralhad Joshi takes charge of Union Food and Consumer Affairs Ministry
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Former Prasar Bharati CEO Shashi Shekhar Vempati joins BARC board
Former Prasar Bharati CEO, Shashi Shekhar Vempati, has joined Broadcast Audience Research Council (BARC) board as a professional director. At present, he is also the Co-founder of DeepTech for Bharat Foundation. He is also Member of Society of Indian Institute of Mass Communication, and Chairperson of Science & Technology Communication Apex Advisory Committee.
BARC Chairman and also CEO – India, IPG Mediabrands, Shashi Sinha said, "We are very happy as he has full knowledge and will add value."
India to witness 9.5 percent growth in ad revenue in 2024; India's total ad revenue in 2024 projected to be $18.5 billion
GroupM’s 2024 global midyear report revealed that global advertising revenue is estimated to grow 7.8 percent in 2024 to $989.8 billion. The report also revealed that the ad industry will surpass one trillion dollars in revenue in 2025. This is a 6.8 percent increase to $1.1 trillion, one year earlier than forecasted by GroupM in December 2023.
The report mentioned that USA and China are the largest drivers of growth accounting for 57.1 percent of global ad revenue, adding $44.5 billion to their totals in 2024 (excluding U.S. political spending) — nearly 1.5 times the cumulative $27.4 billion in incremental revenue for all other markets combined.
Pralhad Joshi takes charge of Union Food and Consumer Affairs Ministry
Under PM Narendra Modi’s third term, the BJP leader from Karnataka- Pralhad Joshi has taken charge of the Union Ministry of Consumer Affairs, Food and Public Distribution, replacing senior BJP leader Piyush Goyal.
Additionally, he is appointed as the Minister of New and Renewable Energy (MNRE).
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Govt. committed to serve the people, first cabinet decision dedicated to poor: Vaishnaw
Ashwini Vaishnaw has assumed charge as Union Minister of Information and Broadcasting today. Speaking with media, he said that the Government led by Prime Minister Narendra Modi is dedicated to the upliftment of poor.
The Minister reiterated the Cabinet decision for construction of three crore rural and urban houses and said that the first Cabinet decision on the first day of the Government is devoted to the empowerment of poor. He further stated that the Government will continue to serve the people of the country.
IBDF requests MIB to extend compliance period by 45 days for 'self-declaration certificate'
In its letter to the Ministry of Information and Broadcasting (MIB) over the 'self-declaration certificate' (SDC), the Indian Broadcasting and Digital Foundation (IDBF) has raised various challenges and concerns, including the tight deadline for seeking compliance from advertisers starting 18th June. Highlighting how such an implementation of the said order without engaging with the stakeholders and addressing their concerns would defeat the spirit and purport of the said order, it has urged the MIB to extend the compliance period by 45 days.
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4 个月The Impact and Regulation of Advertising in India Advertising is a crucial communication tool used to persuade prospective buyers. Its primary role is to influence consumers to purchase a particular product. The purpose of advertising is multifaceted: it aims to inform consumers about products, convince them of the superiority of a company’s offerings, enhance the company’s image, create a need for products or services, demonstrate new uses for established products, and announce new products and programs. To read more... https://vichaardhara.co.in/index.php/2024/07/02/the-impact-and-regulation-of-advertising-in-india/