The Sharks said "NO"...she heard "Go" and closed the Deal!!!

Ann Crady Weiss is not afraid of Sharks!

Ann and her husband Dave were featured on Shark tank last week, and they were trying to pitch 2.5% of their business for $250,000.  Their business was called Hatch Baby. Kevin O’Leary, “Mr. Wonderful”, tried to pigeon-hole her product as a high-end scale to weigh babies.

Ann did a wonderful job of selling her product as technology that brings "piece of mind" to parents, allowing them to monitor their baby’s development. (Nice job focusing on the emotional reasons, Ann!)

 I encourage you to watch and learn how to close even after the "NO."  Check out the Shark Tank episode here.

Ann went on to do an OUTSTANDING job of delivering powerful market intelligence that intrigued the sharks, but to no avail.  They all said "No" to what she was selling.

 This is when Ann showed her true persuasion skills. Unfazed, she rallied to confidently CHALLENGE the sharks to reconsider, instead of walking off stage as “conformity” would normally require.

 The Sharks all said “No,” and were waiting for her to leave, and that’s when she “upped” her game!  Ann proved that she did “LISTEN” to their concerns.  She addressed them beautifully and concisely, and then went on to persuade former Google executive and billionaire Silicon Valley venture capitalist Chris Sacca (guest Shark) to jump on the opportunity after all.

Her candor, confidence, charisma and conviction, combined with another top quality of creativity, allowed her to challenge and win even after the “No” was delivered.

The result of her utilizing a bit of the "door knob" or "Columbo close" is a billionaire as a new partner and a quarter-of-a-million dollars in her bank account.  Nice!  Most of us would have been backstage making excuses as to why the deal didn’t happen.

Congratulations Ann! 

You remembered that God gave us two ears and just one mouth and used them proportionally.  Closing isn't something that you do "to" the client, it's something you do "for" the client.

***Go Givers!  For a limited time, we're offering our course on Advanced Closing Skills to any sales professional interested in their very own on-going learning.  Just contact us ([email protected]), and let us know that you're looking to "up your game." We'll send you a private user name and password to get certified in our Advanced Closing course.  Who knows, you may use one of the 21 closing techniques to close a "Shark" of your own!