SharkNinja Interview, Product Innovations from MikMak, and IT and eCommerce Collaboration

This month, we’re exploring how brands can drive profitable growth with insights from MikMak 's Q1 Customer Connect, gain strategies for improving collaboration between IT and business teams in an upcoming webinar with The Digital Shelf Institute and Petmate , and leverage MikMak’s integration with NIQ to create inventory-aware eCommerce experiences. Plus, hear from SharkNinja ’s Neil Shah on the BRAVE COMMERCE Podcast about how a consumer-first approach fuels innovation. Enjoy!

?- Tony Sloan, Editor

FEATURE OF THE MONTH

MikMak's Q1 Customer Connect: Watch the Latest Insights On-Demand

Check out the MikMak Q1 Customer Connect recording to explore key strategies for driving profitable growth in today’s commerce landscape. This session covers the latest product enhancements that give brands more flexibility, scalability, and data-driven insights to succeed. Watch now to learn:

• How to use MikMak’s enhanced composable commerce capabilities for smarter decision-making and omnichannel success
• The latest Headless Commerce API and globally available Insights API updates to build high-converting, customized shopping experiences
• How Robert Cordes , Head Marketing Dude at Garrison Brothers Distillery , uses eCommerce data to optimize marketing and sales decisions

WATCH NOW

From Conflict to Collaboration: ? Breaking Down IT and Business Silos

Join MikMak's Marni Edelhart, alongside The Digital Shelf Institute's Lauren Livak Gilbert and Petmate 's Darren Silverman on Thursday, March 20, 2025, at 12:00 PM EDT for a live webinar on fostering collaboration between IT and other business functions. MikMak , in partnership with The Digital Shelf Institute , has interviewed CIOs and business leaders from over 15 brands to uncover effective strategies for driving cross-functional success. With insights from Petmate , a leader in the Pet Care industry, learn how brands can break down operational barriers and enhance collaboration for sustained growth. Attend the webinar to discover:

• Mindset shifts needed to operate more cross-functionally
• Tactics to enhance cross-functional operations
• Strategies to bridge the gap between IT and other business functions, fostering a unified approach

REGISTER NOW

How MikMak + NIQ is Redefining Inventory-Aware eCommerce Experiences in 2025

Out-of-stock frustrations can lead to lost sales and missed opportunities. With MikMak’s integration with NIQ, brands can now provide real-time, inventory-aware eCommerce experiences, ensuring shoppers can always access accurate product availability. This integration empowers brands to drive more conversions while strengthening relationships with key retail partners. Read the blog to learn:

• How real-time inventory data reduces friction and improves the path to purchase
• Ways brands can use inventory-aware insights to enhance retailer collaboration
• Why this integration helps future-proof eCommerce strategies for long-term growth

READ NOW?

SharkNinja 's Neil Shah Takes a Consumer-Obsessed Approach to Innovation

How can brands develop products that truly stand out in a crowded market? In this episode of the BRAVE COMMERCE Podcast , Neil Shah, Chief Commercial Officer at SharkNinja , joins cohosts Rachel Tipograph and Sarah Hofstetter to discuss how a consumer-first mindset fuels innovation and drives business growth. SharkNinja has built a reputation for delivering products that outperform the competition by focusing on speed, quality, and consumer demand. Listen to the episode to learn:

• How SharkNinja ensures every product stands out against its competitors
• Why five-star ratings and organic reviews are key drivers of demand and omnichannel success
• How social media insights shape product development and fuel consumer engagement

LISTEN NOW?

BRAVE COMMERCE Podcast X Pacvue Event

On?Tuesday March 25th at 5 PM PST,?join BRAVE COMMERCE Podcast host Rachel Tipograph , special guest Co-Host Melissa Burdick , and their guest Justin N. from Treasury Wine Estates for a live recording of the BRAVE COMMERCE Podcast . The conversation will be followed by drinks and conversation. Register now to:

• See how the BRAVE COMMERCE magic is made
• Participate by asking questions live.
• Learn from Justin how TWE finds paths to growth in a highly regulated industry

Space is very limited, so RSVP here to save your spot!

Have any questions?

Respond to this email or contact [email protected]