Shark Week 2024 = TEDx

Shark Week 2024 = TEDx

TIP – Pick ONE thing you can shout about each year! That’s your “Shark Week”

What’s Shark Week?

Back in my TV days we’d have “Shark Week.” We weren’t actually broadcasting Shark programmes like The Discovery channel; it was a way of directing the audience to ONE BIG extravaganza a “must-watch-show” every year.

If you translate that to you and your profession, have a think about what could be your go-to achievement for 2024, your shark week?

I’ve decided my TEDx talk in Italy is a brilliant example of Shark Week! As you know it’s been; a rollercoaster of emotions, a steep learning curve, an act of courage, a leap of faith and a heap of conversation points. It’s a fantastic vehicle to share my expertise, tips and vulnerabilities as I can write and speak about the highs, lows and lessons learned, warts and all.

I’m also writing about the importance of Shark Week in my new book ‘Visibly Brilliant’. In order to “shout about” your achievements, it’s a really good idea to find ONE thing you can direct YOUR audience to; something you can celebrate, dine out on, share and chat about.

How to find YOUR Shark Week: Choose one thing from this year or start planning for 2025

  • A project (something you feel proud of)
  • An event – maybe you are the host
  • A launch (anything from a book to a project at work)
  • Promotion
  • New role (joined a committee lately?)
  • Media appearance or internal publicity video
  • Charity activity
  • New qualification (maybe you passed the bar, got an MBA or learnt Spanish)
  • AWARD! Yay, wouldn’t that be nice to win something every year?

See, there are so many options! The trick is to package up ONE item!

?When to use your Shark Week…

  • Your end of year career chat! (appraisal)
  • Job interviews
  • Media interviews/videos/podcasts
  • Speaking engagements
  • Networking events
  • Dinner parties! (any party)
  • Client lunch/events
  • Posts on LinkedIn
  • Posts anywhere – could be internal comms for your organisation

ANYWHERE and everywhere, you can spread the word about your achievements, knowledge and insights.?


So, the big question for you is…

What’s YOUR personal Shark Week? The one big eye-catching project you can talk about that will help you to stand out and shine at work.

Hear about Belle’s Shark Week in my blog below – it may spark ideas….

Read the blog here

#SharkWeek #GetPromoted #MakeAnImpact #BeMoreVisible

Dean Seddon

Master social selling to build your brand and win clients without selling your soul to social media! ? Social Selling ? Personal Branding ? LinkedIn ? CEO @ MAVERRIK ? DM me ?????? to get started

2 个月

Esther Stanhope, ?It’s all about focusing on that one big achievement or project that makes waves. What will be your must-do goal for the year? ??

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