Sharing of SIMONE ROCHA AW22

SIMONE ROCHA is a new British designer brand founded in 2010. Designers use "modern, powerful, and romantic" to describe their design concepts. Pure colors, ingenious and novel hollow cut, and simple neutral style constitute the design characteristics of SIMONE ROCHA, revealing the boldness and avant-garde of the new generation of designers. It's mainly known for its popular pearl hairpin, but when you see SIMONE ROCHA AW22, you will understand how much emotional value fashion can give people.

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The inspiration for the new season can be traced back to an old Irish fairy tale, which can be summarized as "The Adversity of the Swan Royal Descendants". Four Irish royal descendants became swans under the poison of their evil stepmother, and only when they finally died did they become human stories. This legend with religious color and magic elements represents the power of faith, which can save suffering and regain freedom.

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Rocha moved the story to the show, and the swan eye makeup echoed the protagonist of the story. At first, several dark shapes echoed the lonely fate of the royal descendants. As the color changed from black to gray and white, it also indicated the deepening of the story, and then added more emotional elements, such as leather, locks, and pearls, respectively, to symbolize rebellion, perseverance, and transformation, creating the outcome of the royal descendants.

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All details are based on this narrative. There are abstract shapes of wings and feathers in the white ruffles, as well as more intuitive swan graphics, inlaid with romantic elements of crystal and ruby. In terms of fabric selection, the iconic tulle, lace, and embroidered fabrics are the continuation of the essence of the brand, and pearl leather shoes, balaclava hats, and pearl stockings are the details of the delicate mind of young girls. PU leather, motorcycle jacket, and other pieces create a fashion language that combines retro, dark, and punk abstract. At the same time, the big bow controlled by male models also reflects the brand's pursuit of gender equality.

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ROCHA understands the thoughts of every girl. She understands that she has never been familiar with the world and has gone through hardships. The journey of a girl is from a young girl to a strong and mature woman. Freedom, equality, strength, and strength are what she wants to tell us in this show.