Sharing Real-life customer stories: Better Engagement and Insights from Field Reps

One of our customers in the CPG space operating a sales force in over 100 countries decided to do things a little differently.

CPG field service solutions have to cover a lot of bases so that each field rep is equipped with the information they need to execute everyday tasks — whether it’s getting updated pricing and product information, stocking and displaying products correctly, keeping retailers informed of promotions and pricing changes, or streamlining delivery.

Increasingly, forward-thinking companies are embracing software solutions that help them engage , interact and collate information from field service on a regular basis. 

Typically, the job of a field sales agent entails the following few things- ensuring things are in order at the retail store, taking down orders, stocks renewed and placed as per planogram, promoting new products, etc. Most of the companies will have sales force automation tools for their field force to assist in capturing most transactional details.

 A job of merchandiser and sales reps is long and tiring with hard work, long hours and physically demanding tasks. They didn’t want to add any further load while engaging and making work fun for the reps:

1. The company gamified the entire concept of retail store visits with a Photo contest app for its sales force

2. They created a Utility app to certify retail stores with company branding and other contractual guidelines

3. They started envisioning more use cases to assist and engage the field force

Cutting the chaos and driving innovation 

At this point, you may be wondering how the sales rep were not overwhelmed with so many apps?

This is where DronaHQ stood out.

DronaHQ’s container was designed keeping in mind the very same thought of providing ease of use while enhancing the end-user experience. 

With DronaHQ's container, all utility initiatives were put under one roof making it simple for the end-user to access all apps from one single app without multiple logins. Especially the new and recently launched.

Innovation is not just the job of an innovation team. It is simply creating new ideas or improving existing ones. Keeping in view this philosophy the company gave power to its sales team to achieve better results faster with the right tools.

With that being taken care of, the Global Sales Capability team started working on more ideas and thought processes on how to capture more information while the sales rep was still at the retail store and what can be done once he was back in the vehicle. 

This brainstorming coupled with the ability to quickly design and prototype app ideas allowed them to capture information about counterfeit products in the market, using the app. 

DronaHQ's Studio was leveraged to create these apps in less than 2 weeks. The apps were launched to over 30k sales reps across the globe who will report efficiently on counterfeit products.

Another thought that might spark to your mind at this point is how did the customer factor in the many languages its sales reps would understand comfortably?

Given the fact that the company was operating in multiple countries, it became necessary to support multiple languages. Our platform made it real simple. They could extend the app to as many languages the company needed with the support for localization of apps, making it as easy as copy-pasting of files. Some of the languages supported were French, Spanish and Mandarin to name a few.

Some benefits of the solution which really stood out in this case:

• Easy of Creating New Prototypes - No Coding!
• Intuitive UX with Multi-platform Support.
• Easy implementation - setup & maintenance
• Flexibility to set up and modify workflows, forms, and business rules
• Offline operation- automatically sync once connectivity is re-established.
• Ease-of-use, to reduce time for training and ensure maximum user adoption.
• Integration to other enterprise systems, in particular ERP
• Segregation of functionality and data- the functionality per their role.
• Security controls and procedures- ISO 27001 and SOC Type II certified.
• Support multiple languages- Reps access the system in their native language.

Feel free to shoot in your suggestions on how to better engage the Field Reps and feedback on the platform.