Sharing my perspective on how to embrace digital transformation

The digital and the analog worlds have now completely converged. A new reality has utterly impacted people’s lives and technology is playing a pivotal role, with digital completely transforming how we consume and communicate.

Unsurprisingly, in the business world “evolving customer behaviour and preferences” are cited as the primary catalyst for change by more than half of the digital transformation leaders.

The customer is at the epicentre of this change as is the organisation of the marketing departments. This explains why in 1 out of 3 companies, the Chief Marketing Officer leads the digital transformation. 

Embracing the new digital culture and implementing the required changes is crucial to remain competitive. 41% of companies which have embraced these opportunities have already improved their market share. 

What will make the difference? Building the key capabilities to grasp the boundless opportunities by digital to succeed in this fast evolving world.

Now is the time to get in the driver’s seat to lead your transformation. Discover the certification programme the LEARNING7 has put together to first understand what has changed from a consumer perspective - Marketing in a digital world certification programme.

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