Sharing knowledge with each other ??
Hello there!?
And welcome to your monthly dose of e-commerce insights, tips, and tricks from the Succeed Abroad community.?
If we're lucky this will catch you just before you leave for your summer holidays. Whatever you are doing in the next months, we hope you get a chance to recharge and get ready for the rest of 2024 ??
In this edition you will find our interview with Anne Marx from Our Units . In the spring we spoke to her about their approach to market expansion, how they consider cultural differences, localise their webshops, and communicate with consumers that speak multiple different languages.
In August, we we will be releasing a series of webinars where we will talk about different countries, bring in some guests, and share knowledge about international e-commerce – and you are of course invited!
Lastly, and in the spirit of summer, we also wanted to share some of the work we are particularly proud of. We worked with Baltic gardening and horticulture company Veikals Dārzam ?? on adopting and executing a localised webshop and marketing strategy and they ended up seeing a?330% increase in conversion!?
If you like what you read, forward this letter to your friend or colleague ??
Enjoy!
WE LOCALISED A WEBSITE AND SAW A 40% INCREASE IN CONVERSATION AT MY PREVIOUS JOB was one of the things Head of Digital at Our Units, Anne Marx, shared when we spoke to her about international expansion in the spring. That is impressive! We also got talking about the importance of considering and addressing cultural differences when expanding, even if it's just within little Scandinavia.
JOIN US FOR EXPERT INSIGHTS INTO KEY MARKETS like Germany ????, Norway ????, and the UK ????, along with proven strategies for scaling your webshop. Learn how to optimise and localise your website, and gain inspiration from case studies of brands that have thrived in those markets already.
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This webinar series is hosted by native e-commerce specialists (like Hayley Damstoft , Maria Skatvedt Haaland , and Nadja Oelsner that you see in the picture), and is your gateway to expanding your online presence abroad by asking our market experts any questions you might have ?
VEIKALS DāRZAM SOUGHT E-COMMERCE EXPERTISE and came across us at MakesYouLocal. Together we worked hard on a localised webshop and marketing strategy that utilised the knowledge of native e-commerce specialists from Latvia and Lithuania. The results from our collaboration are something to consider...?
?? 330% increase in conversion rate
?? 545% year-on-year increase in monthly orders
?? 134% return-on-ad spend from loyalty-building campaigns
"We found the right partner at the right time. MakesYouLocal helps us not only abroad, but also locally - we chose to work with them in our home market due to their expertise in e-commerce" says Ramūnas A?ukas , CEO at Veikals Dārzam.?
Visit our online community to read more insights - or get your hands on our free guides, which help you succeed abroad in the world of e-commerce ??
Until next time ??
The MakesYouLocal Team