Sharing Goals With Employees

There is a Gallup Annual Business Poll which shows that 33% of employees don’t know or understand the goals of the company they work for, and 44% of employees don’t know how their individual role helps the company achieve its goals.

Employers may think, Big deal! Business is great, I’m raking in the profits. What does it matter if employees don’t understand my end-goals?

Actually, it not only matters- it’s essential!

Valuable employees can eventually leave companies if they do not understand the end goals.

Here’s why.

Leaders are revenue oriented and employees are task oriented. If leaders don’t inform employees of their desired end-goals, then the differing perspectives can be frustrating and detrimental. When work is completed without an increase in revenue, leaders will be dissatisfied while employees will feel accomplished. In order to reach their goals, leaders might reprimand or micromanage employees, leading the employees to feel badly mistreated and unhappy, because they only see the finished tasks, not unmet goals. This leads to a breakdown in respect and company losses can be substantial.

In our profession, we often see valuable employees leave companies due to a lack of understanding and communication with management.

Companies can gain tremendously when end-goals are fully understood and shared by all.

Chaim Desser - Owner of Poel Group Staffing & Senior Workforce Consultant