Are shares the ultimate engagement indicator?

Remember when engagement metrics were all about likes and comments?

We know that if the engagement rate is high, the content is shown to a larger audience. We didn’t know exactly how the algorithms rank each engagement, until now...

Instagram Chief, Adam Mosseri, told his audience that shares are a key driver in reach. Further to this, Social Media Today suggests the algorithms drivers for reach are ranked in this order: share rates, watch time, comment rates, like rates.

So, how do I get more shares?

• Create content in formats that are preferred by users (e.g. only portrait video-styles on Instagram).
• Include a call to action like ‘Share this with someone who you want to go on vacation with.’
• Think about what will make your content relatable, inspire nostalgia or make your audience laugh.
• Follow @creators on Instagram to see what’s trending. But remember to stay on brand with content that’s relevant to your business.

Do you need help with your content strategy? Send us a message [email protected] and we'll have your social media channels firing in no time.