Shared Values Is The Key To Building A Successful Team
Taurus Marketing
Taurus is one of Australia’s highest profile, privately owned, integrated Marketing and PR agencies.
According to Taurus CEO Sharon Williams, 27 years of business has taught her that the key to building a strong team is an alignment in core values.
“I'm a big believer in the law of attraction and chemistry fit,” Sharon says. “I look for a warm smile and I look for shared core values, and if you've got those then you can pretty much get through anything together.”
?In the latest interview for TaurusTV?, Robyn Foyster spoke with Samantha Sakr and Ashleigh Duff about their experience of moving up through the ranks at Taurus, from interns in TaurusAcademy?, to trusted members of the team.
?“I was concluding my degree at university with no idea what I wanted to do. Taurus was an eye opener,” Sam says. “As an integrated agency I was able to tap into different parts of the marketing and PR field and it opened my eyes for what I really wanted to do. I started as an Account Exec in 2018 and four years later I am a Group Account Director.”
?Ashleigh, a new recruit, has been amazed with how much she has learned in just over a year, thanks to TaurusAcademy?, a program that has a reputation for fast-tracking careers and that she now runs.?
?“I started in the TaurusAcademy? internship program at the start of 2021 and it’s absolutely incredible how much you can learn within a short time,” Ashleigh says. ?“Being exposed to a variety of industries and working on so many things has been a joy.”
?As Sharon explains, TaurusAcademy? was born after she realised 3 years into starting Taurus 27 years ago, that Taurus was creating extraordinary training opportunities for young people and those wishing to change careers.
?“We founded the business on working mums and have fast tracked and retrained and brought back to work hundreds and hundreds of wonderful individuals. And we continue to do this still today, bringing young people and not so young people along with us, offering opportunities to train alongside experienced industry experts.”
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?The spirit that flows through Taurus is one of diversity and family, where core values are worn on their sleeves and a no bull dedication informs everything from their client and team relationships to business strategy.
?“I think we have a very strong culture,” Sam says. “While we all have different personalities, those aligned core values are what makes us work so well together”
“When I’m speaking to my family and friends, I’m constantly catching myself talking about how supportive the Taurus community is, and how we’re constantly building each other up and growing together,” Ashleigh says.
?“They’re my tribe,” says Sharon. “It’s a bit of a cliché, but we care deeply about each other. I want them to go home at night and think, I had a great day. And it’s my job to make sure that's the case.”
?You can watch the full interview here:
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2 年Such a fun interview sharing our experiences and journeys starting from interns!