Shared Services Weekly: Mass AI Hysteria

Hi and welcome to our Shared Services Weekly Newsletter!

SSON Research & Analytics stat of the week:

"Brand: an under-leveraged opportunity to drive shared services’ value. Although?52%?of global shared services have a branding strategy for their GBS/SSO –?only?14%?have a role or person dedicated to branding." – The GBS Branding Report: How to Improve your Positioning, Recruit & Retain Talent & Drive Seismic Change

Mass AI Hysteria

The business world appears to exist in two camps: those who are terrified that ever improving AI will make them obsolete and those who see it as an opportunity to elevate their potential and enhance their professionalism. At SSON we’re definitely a subscriber to the latter theory and it’s something we’ll be discussing at Intelligent Automation Week Chicago .

If you can’t make that event never fear, the topic will be covered online at SSON Digital’s Continuous Improvement Summit as CNA Insurance cover optimizing process management with AI.

?

The Common Pitfalls GBS Leaders Make When Picking Their Next Career Move

SSO Week North America Digital ran last week and the topic on everyone’s lips, careers! GBS expert Deborah Kops talked about the consequences of picking the wrong organization and how to ensure your next move is a considered and sustainable one. We’ll be continuing the careers conversation at the SSOW Europe Digital in June, so please don’t hesitate to join us.

?

Branding Blunders & Culture Clash

In the B2C world it’s understood that a powerful brand helps your business become known, loved and preferred. However, top tier shared services are now using it with a similar effect and finding a GBS brand drives talent, engagement, and employee pride. SSON Research & Analytics are discussing how to define and leverage your brand in a webinar this week .?

Ultimately, branding should reflect a company culture and likewise the culture needs to be similarly elevated to ensure that employees don’t feel over-sold once the reality of the company is made clear. Luckily 维布络 has recently produced the following whitepaper, a tech-powered road-map to build a high-performing culture in the new normal .

?

What’s the relationship between customer and cash?

SSON Research & Analytics reports that Order-to-Cash is the second most popular service provided by SSON members. With present transformation initiatives being driven by the customer, many companies are re-examining how exactly back-office processes such as O2C have an impact on customer retention. The Role of CX in O2C (an SSO Next Podcast) deals with just that, interviewing Sidetrade on how getting the basics right is infinitely more important than surprising one-off customer service.

?

Thanks for reading,

Sally Fletcher , Head of Online Events