Shaping Workplace Culture: How DeEtta Jones is Transforming Organizational Development with CultureRoad

At RightShift, we are privileged to work with visionary founders who are redefining industries with their innovative ideas and deep expertise. One such remarkable entrepreneur is DeEtta Jones , the founder of DeEtta Jones and Associates and the creator of Culture Road.

DeEtta's journey from social justice activist to tech CEO exemplifies the power of combining profound domain knowledge with cutting-edge technology to drive meaningful change in organizational culture.

From Activism to Organizational Transformation

DeEtta Jones's career began in social justice activism, where she sought to understand and influence how culture impacts marginalized communities. This experience led to the founding of DeEtta Jones and Associates in 2005, where she focused on educating individuals and organizations about the intricacies of workplace culture.

The inception of CultureRoad was a natural evolution from DeEtta's extensive background. CultureRoad is a subscription-based platform designed to scale cultural insights and training across entire organizations. It aims to bridge gaps in professional development and create inclusive, impactful work environments. By transforming her expertise into a tech-driven solution, DeEtta is poised to make a significant impact on how organizations nurture their cultures.

Navigating the Transition to Tech

The transition from a traditional consultancy model to a tech-focused startup has not been without challenges. DeEtta acknowledges the steep learning curve involved in becoming a tech CEO, particularly when it comes to securing funding and managing sophisticated technology. The support of RightShift’s Deep and Chris has been instrumental in this process. Their guidance in strategy, research, and technology has allowed DeEtta to navigate this new terrain with confidence.

"Working with Deep and Chris has been a game-changer," says DeEtta. "Their commitment to my vision and their expertise in tech have been crucial in helping me refine CultureRoad’s strategy and operational approach. It’s reassuring to know that they are as invested in my success as I am."

The Future of CultureRoad

Looking ahead, DeEtta and her team have ambitious plans for Culture Road. The platform’s upcoming features include customized learning journeys, personalized dashboards, and enhanced AI-driven coaching. These innovations aim to provide tailored developmental experiences for individuals and actionable insights for organizations.

"We want CultureRoad to be the most optimized HR tech solution available," DeEtta explains. "Our goal is to integrate learning and development seamlessly into organizational processes and provide real-time feedback that drives continuous improvement."

Advice for Founders

DeEtta’s journey offers valuable lessons for aspiring entrepreneurs. Her advice is to strike a balance between action and deep learning. "Substance matters," she emphasizes. "Don’t just skim the surface; develop a profound understanding of your field. This depth of knowledge allows you to adapt and apply your expertise more effectively."

Join the Movement

CultureRoad is not only looking for early adopters but also for like-minded investors and team members who share a vision of creating inclusive, impactful workplaces. If you’re interested in bringing CultureRoad to your organization or exploring investment opportunities, DeEtta welcomes the chance to connect.

At RightShift, we are committed to supporting founders like DeEtta Jones who are leading the way in their industries. If you're a startup founder seeking expert guidance and collaborative support to bring your vision to life, we invite you to connect with us. Let’s work together to turn your innovative ideas into successful realities.