Shaping tomorrow with Synerise Predictions

In the dynamic landscape of customer interactions, predicting the future is an essential part of any forward-thinking organization's operations. With Synerise Predictions, this once-complex endeavor is transformed into a seamless and codeless experience, enabling companies to predict and respond to customer behavior with unparalleled accuracy.?

In this article, we will walk through fundamental information about Synerise Predictions and explore the latest updates made to the Predictions module.??

What are Predictions??

Imagine having the power to foresee customer actions or events in their journey without delving into the intricacies of machine learning or coding. That's the essence of Synerise Predictions - a powerful, codeless, AI-driven tool seamlessly integrated with Synerise analytics.?

What Can You Predict??

Synerise Predictions opens up a realm of possibilities with three key prediction types:?

• Custom Predictions: Predict anything from churn likelihood to open rates with a simple numerical or true/false outcome.?
• Lookalikes Predictions: Discover new customer segments, extend reach, and identify promising newcomers based on their similarity to your best customers.?
• Propensity Predictions: Evaluate the likelihood of customer purchases based on specific features like brand, category, or color.?

The essence of Synerise Predictions lies in its ability to seamlessly integrate with your existing processes, making the power of AI-driven insights accessible to businesses of all sizes and industries.?

Why Synerise Predictions??

The benefits are clear:?

• Cost Efficiency: Lower communication costs by targeting specific customer segments.?
• Precision in Communication: Direct messages precisely, avoiding communication with lost clients.?
• Discover New Potential: Unveil untapped opportunities among your customer base.?
• Enhanced User Experience: Personalize communications by tailoring content to customer preferences.?

Let's take a look now at the latest updates in the Predictions module and see how Synerise continues to shape the future of prediction-driven business decisions.?

1. Streamlined Custom Predictions Creation

Creating custom predictions has never been easier! We've expanded our template library and introduced a simplified creator for custom predictions. This user-friendly tool guides you through the entire process, making complex predictions a breeze in just a few simple steps. Additionally, you can now specify the prediction target using a segment, eliminating the need to create extra rules, aggregates and expressions.?

2. Improved Scratch Mode

We've made some improvements to the “Scratch mode” in Predictions creation. Now, you can select specific events to consider as input to your prediction, greatly simplifying the once complex process of selecting features. You have the control to easily highlight the events essential for your predictions, and our system takes care of the rest of the analysis.?

3. Unified Default Overview Dashboard

Enjoy a consistent experience across all types of Predictions with our unified default Overview dashboard. Quickly check metrics such as lift and gain or create segments of interest effortlessly. No matter what type of model you use, you'll have a consistent dashboard view that offers a quick and comprehensive overview of your prediction results.?

4. Add Custom Dashboards to Predictions

We've added the possibility to include customizable dashboards in the Statistics Tab of the Prediction Module. This allows you to monitor your crucial KPIs with higher precision. Create and handle custom dashboards in the Analytics module, fine-tuned to your unique requirements. After adding these personalized dashboards to the Statistics tab, you can conveniently access all relevant predictive model information from a specific prediction level.?

For more detailed information regarding Synerise Predictions, make sure to read our User Guide .?

Kateryna Tkachuk, Product Marketing Specialist