Shaping How Consumers Perceive Value And More

Now You KnOW features quick insightful takes on the issues of the day that matter most to you.??

Weekend must read?

Want to boost sales? Then find out what shapes consumer perceptions about retailers. Consumers makes lots of trips to stores or purchases online before making up their minds about retailers, which means retailers have time to make sure consumers walk away with good impressions.?The key is identifying the things that influence consumers the most, especially about price and value, then using that knowledge to boost sales through promotions, communications, and a value strategy.?

Did you know??

Middle Eastern households have an average of 14 internet-connected devices, which is more than Europe, Australia, and North America?

Our Global Household Media Survey Analysis looks across households in 10 countries at digital devices connected to the internet and the penetration of video on demand, music, gaming, news publishing, and cloud services subscriptions. ?

Industry briefing?

Getting ahead of geopolitical risk: Progress on systematic management of geopolitical risks has been slow in financial services. Responses are often ad hoc through “crisis coordination rooms” once a geopolitical event occurs. We lay out six steps for effectively integrating geopolitical risks into broader strategic planning and risk management. ?

On healthcare's CEO agenda: Already this year we’ve seen several moves that will have long-term implications for the industry — from making acquisitions to investing in treatments for Alzheimer’s. Even so, the CEO agenda must still tackle fears of global recession, workforce challenges, and elevated risks from climate change to keep healthcare progress sustainable. How leaders respond to these opportunities will have a dramatic impact on how healthcare and care delivery are reimagined. We’ve identified three themes that will guide thought leadership this year.

Corporate scoop?

Seizing on the green transition: Companies that have shifted to thinking about climate as an opportunity instead of a risk are driving the wider conversation and setting the pace for change. They embed ESG responsibilities throughout their business practices, and their CEOs and CFOs are among the most prominent cheerleaders for decarbonization. In our recap of GreenBiz23, we analyze the various areas of focus for different industries as they approach climate action. ?

Designing tomorrow: As director of product design at Uber Eats, Joanna Pe?a-Bickley is reimagining what mobility means for the brand and the world every day. On Lippincott’s Icons In The Making podcast, we probe how she approaches design management with a human-centered mentality, the importance of reskilling our workforce, and the inherent connection between Earth's problems and business problems.?

Oliver Wyman in the news?

Commodity Traders Saw Record $100 Billion Year as Market Boomed?

Global commodity trading earnings reach record $115bn?

Car subscriptions can succeed — if they are publicized better

After Covid, The Global Commercial Aviation Fleet Starts To Grow Again?

Middle East Set to Be One of the Fastest-Growing Airline Markets?

Carrot & Stick Economics: What?Will The Biden Administration’s Investment Into The Private Sector Mean For The Economy??

Who to follow?

Dan Clay, Lippincott partner and author of Becoming a Queen?

Rana Nawas, partner in our Transportation and Services Practice?

Denise van Wijk, engagement manager in our Retail and Consumer Goods Practice and global lead of Women at Oliver Wyman

We’re hiring??

Looking for a new career in marketing and communications? We have 19 vacancies globally and many other roles that account for the 359 opportunities available as of today. Join us and make impact your own way. ?

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