Shaping Future Business Landscapes

Welcome to Edition 27 where we explore the forefront of business innovation.

As industries are evolving, so must your strategies.

Join us as we uncover essential insights to empower your leadership and drive success in today's dynamic landscape.

From Buzzwords to Business Reality: How Composability Is Transforming Retail Tech

Composability, headless commerce, and microservices are shaking up retail tech by making systems more modular and flexible.

This approach allows businesses to adapt quickly without overhauling everything at once.

Companies like Carrefour and bisco industries are already seeing benefits, like better customer experiences and more efficient operations, by adopting these changes gradually. Learn More.

Our Take

We see composability as a game-changer for retail.

By using headless commerce and microservices, businesses can stay agile and competitive.

We recommend starting with a system audit to identify where small, impactful changes can be made. Working with experts ensures smooth integration and continuous improvement.

Composability helps you adapt and grow without the hassle of a major system overhaul.

Retailers Need a Growth Framework That's Customer-Led, not Channel-Led

Retailers need to shift from a channel-led to a customer-led approach. Traditional methods focused on managing customer journeys across specific channels, but today's consumers expect control and quick responses across various platforms.

This requires retailers to prioritize real-time customer data, unify marketing efforts, and focus on customer-centric metrics like lifetime value.

Companies that successfully make this shift see better customer retention, higher margins, and sustainable growth. Learn More

Our Take

We believe it's time for retailers to prioritize customers over channels.

Today's shoppers move seamlessly across platforms, expecting personalized, responsive interactions. By focusing on customer insights and behavior, retailers can create cohesive, effective strategies that drive long-term growth.

Start by using customer-centric metrics and aligning acquisition with retention efforts.

This approach not only boosts current revenue but also builds a loyal customer base for the future.

We're here to help you make this transition smoothly and effectively.

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GenAI to Handle 40 Percent of Marketing Tasks by 2029

Generative AI is projected to manage over 40 percent of marketing tasks by 2029, according to IDC.

This advancement will significantly boost productivity across marketing roles, transforming job functions and organizational structures.

IDC recommends companies evaluate AI use cases, ensure robust infrastructure, implement AI from the data layer up, and prepare staff for new roles and skills.

Clean, real-time data will be crucial for leveraging genAI's full potential.

Learn More

Our Take

We see generative AI as a major game-changer for marketing.

By 2029, it will handle a substantial portion of marketing tasks, enhancing productivity and efficiency.

To prepare, businesses should focus on integrating AI effectively, starting with strong data governance and infrastructure.

Upskilling and reorganizing staff will also be essential.

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