SHAPING THE FUTURE OF BEAUTY AND PERSONAL CARE BRANDS WITH AUGMENTED REALITY

Millennial in this selfie generation want to look presentable at all times; and this is where augmented reality has taken a lead. AR is the future that enables the consumer to experience shopping in a completely new way, and the introduction of technology brings a whole new level of interaction between the product and the consumer. By allowing consumers to view and test products virtually, it enhances the shopping experience and it's already proving to be a game-changer for cosmetic, Beauty and Personal care brands. Also with Premiumisation, which essentially refers to the ability and willingness to spend on exclusive, superior quality product AR will get a boost.

Euromonitor International study reveals that, $774 million worth of premium personal care and beauty products were sold in India in 2018. According to this study, with a gradual increase in disposable incomes of females, the per capita expenditure on premium beauty products and personal care items is expected to show a CAGR of 15% in the next 5 years. (Source: IBEF Report).

AR has played a great role in this industry. There are more textures and colours available more than ever before. Many consumers don't like physically trying the product at stores. With AR people can try out products virtually without applying it to their skin. It allows features to steal looks from the people and instantly order the products. Tracking technology ultimately predicting our emotions and most importantly consumer buying behaviour. So, in future technology will going to tell what customer wants and the other way round. AR will track social media as a lot of purchases come when people see Instagram, Facebook, Twitter, etc. feeds of celebrities, their friends, model or anything trending and demands that look as they liked it. So, many AR companies started building an application which is looking at Social media feeds of top beauty companies. And also started tracking hashtags and look for what is trending? What people are talking about? So by tracking individual behaviour, this is tracking future purchases by customer through machines.

COTY, an American multinational beauty company introduced a blended reality beauty magic mirror powered by physical products. When shoppers pick up a lipstick the chosen color instantly appears on their lips. Holition and AI studios use technology to formulate and generalize shape and features point of a face based on tracking information using 1000's of facial images. So when the camera detects the face algorithm using machine learning pinpoint likely feature in the video streaming by fitting a flexible face model to image and tracking it over time as the face moves. This allows how different makeup applied to individual looks and features.

Eye, Lips, Face(ELF) Cosmetics boosts Click-throughs 23% with AI personalization on e-commerce. AI is leading to massive gains in click-through and sales conversion.

J&J consumers introduced the application of 3D printing in Beauty which leads to customize the devices we use daily like cell phones and can see which are the different parts of your face that need different treatments. So, you need not buy the same product every single time but can customize right at your home. You can print a very specific product which suits your face then. So, this is the ability to print any kind of skin treatment right at your home. So, through this people can personalize and customize the product they need. They also have Digitally Beauty Quickfire Challenge which brings entrepreneurs to self-summit the biggest challenge in Beauty in technology and skincare to develop out of the box and innovative. For the best idea, they will be awarded $50000 and allow housing them in one of the JLABS so that they get Insights- generating tools, Digital technology, access to their scientists at J&J.

L'Oreal is an organization been developing longer than a century. Their topic in the year 2019 is "Boundless Beauty", which will be utilized to exhibit their vision of things to come of magnificence, through developments controlled by voice, Artificial Intelligence (AI) and Augmented Reality (AR). They made Virtual Hair Advisor by L'Oréal Professional is the new age of hair counsel: you'll attempt diverse hair hues while tuning in to the vocal associate proficient exhortation from L'Oréal experts. Powered by voice orders, this one of a kind encounter is made by Modiface, their Augmented Reality and Artificial Intelligence company.100% voice enacted, 100% increased reality, 100% personalized. Skin Consult AI by Vichy is an advanced skin symptomatic, which distinguishes indications of maturing, yet also, gives customized skincare. This best in class advancement has been co-created with dermatologists, in association with ModiFace and L'Oréal R&I. The product of 15 years of logical research on skin maturing joined with AI, it's an absolute necessity attempt when you visit the stand. Last, yet in no way, shape or form least, you'll get the opportunity to encounter our Effaclar Spotscan by La Roche-Posay. This web application, additionally co-created with dermatologists, utilizes AI and logical information to examine skin inflammation inclined skin. It gives you individual counsel and proposals to cure skin break out sores and keep them from deteriorating.

In augmented reality, what might have been considered a gimmick merely five years ago is now very much believable. It has stepped up and crossed that line into usefulness. It can mould itself into a meaningful decision that can create a difference as well as let users have fun at the same time.