Shape of Disrupt to Come Vol 74: BFCM, DadGang & Beyond ROAS

BFCM, DadGang & Success Well Beyond ROAS

Flew to NYC this week and OMG THE RAIN! Family is everything, and its a real blessing to fly with my pregnant wife to damn near close the deal on our new apartment in Manhattan NO NO, We're not moving to NYC... but we will be bi-coastal, which is super exciting about how much more good can be done by having homebases in two of the best cities in the United States! Today, we’re steering away from the norm and diving deep into the world of innovative spending and exceptional community building, focusing on a standout brand, DadGang.

If you haven’t heard of DadGang, it’s probably because you’re not a member. This brand is a master at fostering a sense of belonging and identity, a tactic that many successful brands, like Urban Sophistication, are adopting to construct robust communities around their products.

Let’s take a trip down memory lane. There was a time when the concept of community building on platforms like Facebook was a novel idea. I remember when allocating $100,000 for Facebook was deemed absurd. However, we were at the forefront of community building with 1 800 Flowers, crafting a unique space where customers could connect and share experiences, revolutionizing the utilization of Facebook forever.

Now, brands like DadGang are harnessing this strategy, concentrating on storytelling and creating a sense of identity among their customers. They’re not just assembling Facebook groups or Slack channels; they’re creating a feeling of being part of something extraordinary, an 'in-crowd.' This strategy is not about broadcasting; it’s about inclusion by exclusion, understanding precisely what your customer desires, and prioritizing that.

As we gear up for Black Friday, it’s imperative to comprehend what your customers desire and how you can offer more value and a deeper relationship instead of just discounts. Crafting bundles that appeal to your customer's behavior and needs, and offering them something unique and special can elevate your brand. Implementing this strategy before Black Friday can also aid in acquiring customers at break-even and generate a plethora of social proof.

So, instead of offering discounts and jeopardizing your future cash flow, concentrate on what makes your brand personal to your customers.

So lets review...

Exploring Innovative Spending and Community Building: There is transformative power of innovative spending and the creation of vibrant communities around brands. The spotlight is on DadGang, a brand that has brilliantly woven a tapestry of belonging and identity, creating a sanctuary for its customers, a strategy mirrored by brands like Urban Sophistication.

Crafting Brand Identity and Fostering Inclusion: It’s about painting a masterpiece where customers see themselves, feel an intrinsic connection, and experience the joy of being part of an exclusive circle, the 'in-crowd.'

Strategizing Customer-Centric Approaches for Black Friday: The journey here is about unraveling the desires and needs of customers as Black Friday looms, about sculpting bundles that are reflections of customer behaviors and desires, and about offering treasures that are unique and special, elevating the brand to new heights.

Harnessing the Power of Social Proof and Customer Acquisition: The focus shifts to the essence of acquiring customers at break-even before Black Friday and sowing the seeds of social proof. It’s about the symphony of voices of customers, singing praises about the personal touch of the brand, a melody that resonates and attracts.

Building a Bridge of Personal Connection to the Brand: The personal connection narrative is woven around the essence of what makes a brand a sanctuary for its customers. It’s about the dance of emotions and the harmonious connection between brands and customers when brands play the tunes of identity politics, creating a symphony of belonging.

ALSO... MASSIVE ANNOUNCEMENTS! 1: We'll have the One Campaign Blueprint Webinar ONE MORE TIME in October > Sign Up Here Free 2: CharleyBot has crossed over 6500 uses so far... and hundreds new every since day! > Try It Here Free

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Beyond ROAS: Unlock Million-Dollar Strategies and Scale with the Facebook Ads MBA Program Revolution

Hey there! So, let me give you the lowdown on how I, with a decade of experience under my belt, transformed a brand to rake in over a million bucks a month. It’s all about saying ‘to hell with ROAS’ and embracing Profitable Scaling Margin (PSM). No algorithm hacks, no endless hours, just pure, profitable scaling.

READ ARTICLE

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

Unlocking Digital Marketing Mastery: A Deep Dive into VoxScript and ChatGP

In the boundless realm of digital marketing, data is the compass guiding us through uncharted territories. Amidst the overwhelming influx of information, tools like VoxScript emerge as beacons, illuminating the path to marketing mastery.

READ ARTICLE

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

How to Network Like a PRO in 2023: Online Marketing Made Eas

Today, we're diving into the world of networking, and let me tell you, it is absolutely CRUCIAL in unlocking life-changing opportunities. Imagine being able to connect with high-level individuals who can open doors to 6-7 figure opportunities in an instant.?

WATCH VIDEO

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++