Shanghai Estée Lauder x 100+ Coffee shops

Estée Lauder, the iconic beauty brand, has found a creative way to promote its products and reach new audiences in China. In a recent co-branded campaign, Estée Lauder partnered with over 100 cafes in Shanghai to offer a unique and memorable experience for customers.

Each coffee in the campaign features a specially designed Estée Lauder-themed drink, inspired by the brand's signature scents and colors. For example, the Advanced Night Repair drink is made with green tea, honey, and lemon, while the Double Wear drink features black tea, rose syrup, and edible gold flakes. Each drink is served in a branded Estée Lauder cup and comes with a special gift, such as a sample of the brand's best-selling products or a discount coupon for future purchases.

In addition to the drinks, the cafes also offer Estée Lauder-themed decor, such as custom-made wallpaper and branded photo booths, which encourage customers to take and share pictures on social media. The campaign is designed to create a buzz around Estée Lauder's products and strengthen its brand image of luxury and sophistication.

This campaign allows the Estée Lauder to tap into the growing trend of coffee culture in China and connects with young, social media-savvy audience. It also provides a unique opportunity to showcase the brand's products in a non-traditional setting, where customers are more likely to engage with and remember the moment.

The campaign is a great example of how co-branding can be used to create a memorable and shareable experience for customers, while also promoting brand awareness and loyalty. By partnering with local coffee shops in Shanghai, Estée Lauder was able to expand its reach and connect with a new audience in a way that aligns with its brand values and image.