Shanda Maloney's Lessons from Leading Social & Digital for UFC
Kevin Shively
![Kevin Shively]()
Kevin Shively
SaaS Revenue at Formations. B2B Marketing Leader. I talk about creativity, growth, tech, and culture.
Shanda Maloney was with Ultimate Fighting Championship (UFC) for 7.5 years, building a social media strategy as social media strategies became a thing.
A few weeks ago, I sat down with her to talk about one event specifically: #UFC202, and the title fight between Conor McGreggor and Nate Diaz.
From flying water bottles to celebrity engagements and locker room activations, it was a WILD event. But what goes on behind the scenes? And what can you learn from the social media tactics her team pioneered? Find out in our full conversation:
And check out past episodes at playitback.co.
Absolutely inspiring insights from Shanda! ?? As Maya Angelou beautifully put it, “People will forget what you said, people will forget what you did, but people will never forget how you made them feel.” Building genuine relationships and daring to be different are truly key. ???? Also, if fostering unique connections speaks to you, don't miss the chance to be part of something groundbreaking with our upcoming sponsorship opportunity for the Guinness World Record of Tree Planting. ?? Check it out: https://bit.ly/TreeGuinnessWorldRecord
Entrepreneur; Small Business Owner
1 年Shanda Maloney part 2? A series? ??
Entrepreneur; Small Business Owner
1 年Kevin, you had me at 'UFC'. My first time listening to Play it Back and I really enjoyed your entire conversation with Shanda. Thank you for recording and sharing this!