Shake to Win Partners with Colonia to Elevate the Region’s Presence in the China Market

Colonia del Sacramento, Uruguay – In a strategic move to bring Colonia’s rich cultural heritage and unique attractions to a growing audience of Chinese independent travelers, Shake to Win has formalized an exciting partnership with the Tourism Association of Colonia. This partnership, signed during the recent visit of the Shake to Win delegation to South America, sets the stage for Colonia’s entrance into the Chinese market, tapping into one of the largest outbound travel segments globally.

Leading the Shake to Win delegation was Emily Cheung, Founder and CEO of Shake to Win, along with Rafael Vega, Co-founder and Regional Director for Latin America & Mexico. They were accompanied by Gabriela Rieiro, Regional Partner for Uruguay and the state of Rio Grande do Sul, Francisco García Olmedo, a renowned photographer and Shake to Win representative in Spain, and Adriana Colman from the local team. The group was welcomed by Andrés Castellano, President of the Tourism Association of Colonia, and Andrea Schunk, the Association’s Executive Director, solidifying the shared vision to promote Colonia to a broader international audience.

Bringing Colonia to Chinese Travelers?

With Chinese tourism seeing rapid growth, this agreement positions Colonia as a key destination for independent Chinese travelers who seek authentic cultural experiences. Under the agreement, 25 key tourist sites in Colonia will be promoted on the Shake to Win platform for one year, introducing these destinations to millions of potential Chinese visitors.?

Shake to Win is not just a digital platform—it’s a gateway for Chinese travelers to explore the art, history, and culture of Western destinations. By translating and localizing content, the platform ensures a seamless and engaging experience tailored to Chinese audiences, especially those who prefer independent travel over traditional group tours. It empowers destinations to tell their cultural stories authentically, providing Chinese travelers access to hidden gems and meaningful experiences.

Shake to Win’s First-Hand Exploration of Colonia

During the delegation's stay, the Shake to Win team toured Colonia’s iconic landmarks, including the Historic District of Colonia del Sacramento, UNESCO World Heritage site, and the recently renovated Real de San Carlos Bullring. These attractions will soon feature in the STW platform, showcasing the beauty and heritage that make Colonia a must-visit destination.

Strengthening Global Connections?

This partnership with Colonia aligns with Shake to Win’s mission to foster cultural exchange and promote sustainable tourism. The collaboration provides local businesses and tourism operators with innovative digital tools to attract Chinese travelers and extend Colonia’s global reach. As more Chinese travelers seek off-the-beaten-path experiences, Colonia is set to position itself as a go-to destination for visitors who value authenticity and cultural heritage.

A Special Thanks??

This partnership would not have been possible without the dedication of Rafael Vega, Gabriela Rieiro, and the entire Shake to Win Latin American team. Their relentless effort to build meaningful connections has paved the way for this exciting opportunity.??

Shake to Win is proud to be a cultural bridge between Colonia and the Chinese market, and we look forward to unlocking new opportunities for cultural tourism in the region. Stay tuned for more updates as we continue to grow and foster partnerships across Latin America and beyond.?

About Shake to Win

Shake to Win is a global cultural platform that connects independent travelers with local, authentic experiences in underserved regions. By partnering with local SMEs, we empower communities, promote sustainable tourism, and offer travelers unique and enriching cultural journeys. Shake to Win’s platform is designed to break down barriers and allow users to explore the world through culturally relevant content, helping destinations reach untapped markets.

Are you ready to explore Baja California’s natural, cultural and gastronomic wonders? Join Shake to Win today and be part of a movement that brings sustainable tourism and authentic local experiences to the forefront.

Visit www.shaketowin.net to learn more.